Bilingual website design in El Paso

Most translate buttons swap the words in the visitor's browser after the page loads. There is no Spanish page with its own address, so Google, which reads a page's visible text to decide its language, has nothing in Spanish to show in Spanish results. Google recommends a separate URL for each language rather than relying on cookies or browser settings. And a translator does not write the way your customers talk.

It is a tag on each page that tells Google the page has a twin in another language and where to find it. Google's rule is strict: each version has to list itself and every other version, and when two pages do not point to each other, Google ignores the tags. We set the pair on every page, so a search in Spanish shows the Spanish page and a search in English shows the English one.

It depends on who buys from you. In El Paso, 63% of residents age 5 and up speak Spanish at home. In Las Cruces it is about 29%, and only about 7% speak English less than very well. In Mexico, consumer law asks for advertising and product information in Spanish with prices in pesos, and another language can be added on top. So a Juárez shop leads in Spanish, a Las Cruces office often leads in English, and an El Paso business can go either way.

No. Send what you have, in either language, and we write the other version. You or someone on your team reads it before launch, because you know how your customers talk better than anyone.

No. Google advises against redirecting visitors to another language based on a guess, because it can keep both people and Google from reaching the other version. Every page has a visible link to its twin, labeled in that language, and it opens the same page in the other language rather than the home page.

The Spanish of this border: usted for business, the words customers here use for a quote, a cell phone or auto parts, dates written day first, and prices in pesos when the business is in Mexico. It reads like a local business wrote it, because the copy is written for the people who will read it.

If the site collects names, phone numbers or email addresses, yes: Mexican law asks for an aviso de privacidad, with a short version next to each form. We build both into the Spanish site as part of the project, and you or your lawyer review the final text.

More than a site in one language, because every page is written twice, but less than two separate sites: the design, the setup and the domain are shared. You get a free sample of your home page and a fixed written quote before you pay. Rodco Systems consistently undercuts local competition in El Paso, with higher quality.