Salon and barbershop website design

People choose a salon or a barber by looking at the work. They scroll a profile, open the photos on Google, check the price and the next open slot, and book or keep scrolling. Salon website design is about making that path short: your best work up front, a price, and one Book button that goes to the calendar you actually use. Rodco Systems designs salon and barbershop websites in El Paso, Las Cruces and Juárez, in English and Spanish, with one Book button tied to the calendar you already use.

Where do clients look first?

On Instagram, if they already know your name. Pew Research Center’s 2025 survey found half of U.S. adults use Instagram, and 62% of Hispanic adults do. That’s where regulars watch your work.

On Google, if they don’t know you yet. “Barbershop near me” and “nail salon Eastside” are Google searches, and the profile that shows up needs a booking link, hours and photos. Google Business Profile has a Bookings setting that works with supported booking providers through Reserve with Google, or takes your own booking link. Either way, the button has to land somewhere the client can finish booking.

The site sits between the two. It holds the services, the prices and the policies that don’t fit in a bio, and it’s the one address you own outright.

What does your site have to do?

Turn a look into an appointment. Everything on the page supports that one step.

Start with the booking link. Most salons already run a booking app. We connect it to the button on every page, to your Google profile and to your Instagram bio, so all three open the same calendar. If you take walk-ins, the site says when.

Then the work. A gallery of your own photos, grouped by service and compressed so it opens quickly on a phone, does more than a feed a client has to scroll. Each stylist or barber gets a page with their work and their own booking link, because clients book a person.

Then prices. A “from” price for each service answers the question that fills your DMs. Deposits and cancellation rules go on the booking page in plain words.

What does the page look like? An illustrative wireframe

On a phone: the shop name, “Open today until 7 p.m.” and two big buttons, Book and Call. Below that, six photos of your best work, then the services with starting prices, then the team, each person with a photo and a Book link. Then hours with walk-in times, the address with a map pin, parking, and a reviews line that links to Google. The Spanish page has the same layout with WhatsApp beside Call.

That’s an illustrative wireframe, not a client’s site. Your photos and your prices go in; the order stays because it’s the order clients already expect.

Who’s on the other side of the chair?

Lots of small shops. El Paso County had 114 beauty salons with payroll in 2025, plus nail salons and barbershops, and those numbers leave out every booth renter. In Juárez, INEGI lists 2,833 estéticas, barberías and salons, and 95.5% have five employees or fewer. Only 29 list a website.

That makes the booth renter and the one-chair barbershop the typical client here, not the exception. A renter’s clients follow the renter, so the site carries your name and your booking link, and it moves with you when you change suites. Texas licenses mini-establishments and mobile shops as well as full salons, and New Mexico’s board licenses establishments too, so whatever kind of shop you run, the site can say what you are and where to find you.