HVAC website design and marketing
- Live in as little as 48 hours
- English and Spanish
- You own your site, domain and accounts
At a glance
- For air conditioning, heating, evaporative cooler and minisplit companies in El Paso, Las Cruces and Ciudad Juárez.
- Rodco Systems builds the site around the call, with your license number, real hours and a page for each kind of system you service.
- English and Spanish pages written by people, with the words customers use on each side of the border, from swamp cooler to minisplit.
- Based in El Paso, Texas. In person across El Paso and Las Cruces, remote anywhere in the region.
- Call, WhatsApp, email or send the form. Your free home page sample is ready in one business day with a fixed written quote, and after you approve, your site can be live in as little as 48 hours, owned by you down to the domain.
How customers choose
When the refrigerated air quits on a 105-degree afternoon, nobody reads a home page. They search “AC repair near me”, look at the stars, tap the first number that looks local and call. HVAC website design in this region is built around that call: a button that stays on the screen, hours that are true, a license number in plain sight, and a reason to call you instead of the next company on the list. Rodco Systems builds HVAC websites in El Paso, Las Cruces and Juárez around that call, in English and Spanish, live in as little as 48 hours after you approve the sample.
How long is the season here?
Long. The National Weather Service counts an average of 26 days a year at 100°F or hotter in El Paso for 1991-2020, and 2023 set the record at 70. The earliest triple-digit day on record came in early May and the latest in late September. So the phone rings from spring start-ups through the last heat wave, and then the heating calls begin.
That shapes the site. A customer looks for the job they need this week, so each system gets its own page and the home page links straight to them.
Refrigerated air or a swamp cooler?
Both, here. El Paso homes run evaporative coolers and refrigerated air, sometimes on the same street. They’re different searches, different customers and different seasons of work: pads, pumps and belts in spring for one, compressors and capacitors in July for the other. El Paso Electric’s Texas program pays rebates on both through 2026, up to $900 on a cooler for a single-family home, and refrigerated air rebates require a licensed contractor. A rebate block with the real conditions and a link to the utility gives a customer one more reason to call a licensed company.
What goes on the page by law?
In Texas, your license number. The TDLR rules for A/C and refrigeration companies put it on advertising that asks for that work, on both sides of the truck and on every proposal and invoice. We put it in the footer and on the service pages. In Las Cruces the number is your New Mexico MM-3 or MM-98 license.
What happens to calls you miss?
They go to the next company. A missed-call text goes back within a minute with a link to book. For nights and weekends you don’t staff, an AI receptionist set up for your business can answer in English or Spanish and put the job on your schedule, and the site says plainly how after-hours calls work.
Climas and minisplits across the river
In Juárez people ask for climas and minisplits. The Spanish page uses those words, puts a WhatsApp button in every section, lists the main services with prices in pesos and leads to a written presupuesto, which Mexican consumer law requires before the work starts.
Facts and sources
- El Paso has averaged 26 days a year at 100°F or hotter in the 1991-2020 period, and 16 a year since 1887. The record is 70 days, set in 2023; 2024 had 55. The earliest 100°F day on record came on May 7 (2020) and the latest on September 27 (2024).Source: National Weather Service El Paso, El Paso's 100 degree days FAQ
- Texas requires all advertising by air conditioning and refrigeration contracting companies that solicits that business to include the affiliated licensee's license number. Company name and license number go on both sides of every work vehicle in letters at least two inches high, and proposals and invoices carry the license number and TDLR information.Source: 16 TAC § 75.71, Responsibilities of the contracting company
- El Paso Electric's Texas residential program pays rebates on evaporative coolers and on refrigerated air conditioners, including heat pumps and minisplits, through December 31, 2026 or until funds run out. Cooler rebates for single-family homes reach up to $900, or $1,000 for income-qualified customers. A refrigerated air rebate requires a licensed HVAC or ACR contractor.Source: El Paso Electric, Evaporative/Refrigerated Air Rebate application (2026)
- New Mexico licenses HVAC work under the Construction Industries Division's MM-3 classification, which covers air handling and refrigeration equipment including evaporative cooling units. MM-98 mechanical covers plumbing, HVAC and piping together.Source: 14.6.6 NMAC, Classifications and scopes
- Google's Local Services Ads treat HVAC as an urgent category in the U.S. and run a background check on each service professional, on top of the business and owner checks, insurance and state license requirements.Source: Google Local Services Help, Business screening and verification requirements (US)
- In 2025, El Paso County had 221 plumbing and HVAC contractor establishments with 2,071 jobs (145 of them residential), and Doña Ana County had 63 with 614 jobs. Federal data counts plumbing and HVAC contractors together.Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2025
- Mexican consumer law requires service businesses to display the rates of their main services, give a written presupuesto before the work, use new and appropriate parts unless the customer authorizes otherwise, and hand over an invoice or receipt listing parts, labor and the guarantee (LFPC Arts. 57, 59, 60 and 62).Source: Ley Federal de Protección al Consumidor (last reform DOF 12-12-2025)
Updated
What your site must do
- Phone call first
- Emergency calls
Must-have features
A call button that stays on screen.
On a phone the button sits at the bottom of every page. Someone sweating through a dead A/C calls the first local number that answers.
Hours and after-hours wording that are true.
Say when a person answers and how fast you call back. '24/7' only if it is, and an AI receptionist for the hours you don't staff the phone.
Your TDLR license number on the site.
Texas requires it on advertising that solicits A/C work, and customers check it.
One page per system.
Refrigerated air, evaporative coolers, heating and minisplits are searched for separately and sold in different seasons.
A rebate block with the program's real conditions.
El Paso Electric's Texas rebates cover coolers and refrigerated air through 2026 or until funds run out, with licensed-contractor rules for refrigerated air.
Missed-call text back.
A missed call in July is a lost job. A text goes back within a minute with a link to book or a promise of a callback.
A Spanish page that says climas and minisplit.
The words customers use on both sides of the river, not a textbook translation.
Rules and details
| No. | Rule | Source |
|---|---|---|
| 1 | Texas A/C and refrigeration contracting companies must include the affiliated licensee's license number in advertising that solicits that business, show company name and license number on both sides of work vehicles, and put the license number and TDLR information on proposals and invoices (16 TAC § 75.71(g)-(i)). | law.cornell.edu |
| 2 | New Mexico HVAC work, evaporative coolers included, falls under the CID's MM-3 classification, or MM-98 mechanical (14.6.6.11 NMAC). | srca.nm.gov |
| 3 | In Mexico, service businesses display the rates of their main services, give a written presupuesto before the work and use new parts unless the customer authorizes otherwise (LFPC Arts. 57, 59 and 60). | diputados.gob.mx |
The Rodco setup for this industry
Websites & visibility
- Website design
Custom-designed sites that load fast on a phone. The domain and every file are yours.
- Bilingual websites
Native English and Spanish, not a translate button, with hreflang set up correctly.
- SEO
Technical and local SEO, with a plain account of what actually moves rankings.
- Google & Bing Business Profiles
Your Google and Bing listings kept current: categories, photos, Q&A and reviews, edited in stages to avoid a suspension.
- Google Ads management
Search campaigns and Local Services Ads, with call and form tracking.
Front office
- AI receptionist
An AI assistant set up for your business that answers inbound calls and chats in English and Spanish and books appointments.
- Review management
A review request after every job, set up for you, plus monitoring and replies. No gating, no incentives.
Business systems
- Custom CRM setup
A CRM built around how you work: contacts, jobs, estimates and follow-up in one place, in your own account.
Region notes
El Paso
El Paso averaged 26 days at 100°F or more a year in 1991-2020, then hit 70 in 2023 and 55 in 2024, with 100°F showing up as early as May and as late as the end of September. That is a five-month calling season, and the call button has to work from the first hot week. El Paso homes run both evaporative coolers and refrigerated air, so the site needs a cooler page next to the refrigerated air page. El Paso Electric's Texas rebates pay on both through 2026, and a refrigerated air rebate needs a licensed contractor, which is a reason to put your license number up top.
Southern New Mexico
Doña Ana County had 63 plumbing and HVAC contractors with payroll in 2025. New Mexico licenses HVAC work under the CID's MM-3 classification, which includes evaporative coolers, or MM-98 mechanical, so that number goes on your Las Cruces pages. Keep the Texas rebate block off them: the El Paso Electric program on this page covers its Texas service territory. A Las Cruces customer searching in July wants the same thing an El Paso one does, a number that answers.
Ciudad Juárez
In Juárez people ask for climas and minisplits, so the Spanish page uses those words. It lists the main services with prices in pesos, as Mexican law asks of service businesses, and ends in a written presupuesto. The same law calls for new parts unless the customer agrees to others, and a receipt with parts, labor and guarantee. The WhatsApp button goes on every section of the page.
Why Rodco Systems
- Quality
- Custom design for your business, built to load fast on a phone.
- Speed
- A free sample of your home page in one business day, and live in as little as 48 hours after your approval.
- Price
- Rodco Systems consistently undercuts local competition, with higher quality. See how prices compare
- Ownership
- You own your site, domain and accounts instead of renting them.
- Bilingual
- Your site and your service in English and Spanish.
- Local
- Based in El Paso, serving El Paso, southern New Mexico and Ciudad Juárez.
- In person
- In person across El Paso and Las Cruces.
Questions
Does my TDLR license number have to be on my website?
Yes. Texas rules say all advertising by an air conditioning and refrigeration contracting company that asks for A/C or refrigeration business must include the affiliated licensee's license number. The exceptions are things like national TV spots, bare directory listings, promotional items and the sign on your building, and a company website isn't one of them. The same rules put the number on both sides of every work vehicle and on every proposal and invoice. We put it in the site footer and on the service and contact pages.
Should my site say "24/7 emergency service"?
Only if a person or a booking line really answers at 2 a.m. If you don't run nights, say what is true: the hours you answer, how fast you call back, and what a customer should do until then. If you want calls answered after hours, an AI receptionist set up for your business can take the call in English or Spanish and put it on your schedule, and the page then says exactly that.
Can I promote the El Paso Electric rebate on my site?
Yes, with the program's own limits on the page. El Paso Electric's Texas program pays rebates on evaporative coolers and on refrigerated air, heat pumps and minisplits included, through December 31, 2026 or until funding runs out, and the amounts can change. A refrigerated air rebate requires a licensed HVAC contractor. We write the block with those conditions, link the utility's page and avoid promising a dollar amount a customer may not get.
Do I need separate pages for evaporative coolers and refrigerated air?
Yes. People search for them differently, they buy at different times of year, and the work is different. A cooler page covers pads, pumps, belts and the spring start-up and fall shut-down. A refrigerated air page covers repair, replacement and the rebate. A heating page carries you through winter, and a minisplit page serves additions, garages and the Juárez side.
What changes for an HVAC company in Las Cruces?
The license and the rebate. New Mexico licenses HVAC work under the CID's MM-3 classification (evaporative coolers included) or the broader MM-98, so that is the number your New Mexico pages carry. The El Paso Electric rebate described above is for its Texas service territory, so a Las Cruces page shouldn't promise it.
How do I get more customers for my HVAC business?
Be ready before the heat arrives. Keep your Google profile complete with true hours and recent reviews, give AC repair, refrigerated air installs and evaporative coolers their own pages, and keep the call button on screen. Run ads in May and June pointed at the repair page, and promote the utility rebates you qualify for. A Spanish page in El Paso, Las Cruces and Juárez reaches the customers who search for "aire acondicionado" or "minisplit" instead of "AC repair".
Tell us what your business needs
You get a free sample of your website and a fixed written quote for the services you actually need.