Web design and marketing for businesses in the Valle de Juárez, Chihuahua

The Valle de Juárez is a string of small towns along the Rio Grande east of Ciudad Juárez, where most customers already know the owner and most business runs through WhatsApp. Rodco Systems builds websites for those businesses from El Paso, Spanish first and by video call or WhatsApp, and for U.S. companies that buy from them or sell to them. The Spanish version is the main one; this English page covers the same ground for owners and partners who read English first.

Small towns, close customers

Mexico’s 2020 census counted 4,237 people in the whole municipality of Guadalupe and 5,101 in Praxedis G. Guerrero. The towns themselves are about two thousand each, 1,998 in Guadalupe and 2,181 in Praxedis, and El Porvenir had 1,662. San Agustín (1,373) and Samalayuca (1,577) belong to the municipality of Juárez.

In towns this size, customers do not need to be told who you are. They go online for what they do not know yet: whether you are open today, until what time, whether you have what they need and how to pay. A short, well-built site with a WhatsApp button, an exact map pin and a Google Business Profile covers that, and it gives your Facebook ads somewhere to send people.

The crossings: Tornillo and Fort Hancock

Guadalupe faces Tornillo, Texas, where CBP’s Marcelino Serna port handles passengers and pedestrians from 6 a.m. to 10 p.m. daily and cargo from 8 a.m. to 4 p.m. on weekdays. In 2025 it recorded 786,338 northbound personal vehicles carrying more than 1.6 million people, plus 86,994 pedestrians and 36,675 trucks. El Porvenir faces Fort Hancock, whose port is open 6 a.m. to 6 p.m. daily. For a valley business with customers on the Texas side, the bridge schedule belongs on the website, in English as well.

Same clock and tax region as Juárez, except Villa Ahumada

Guadalupe, Praxedis and the Juárez towns follow the border seasonal time schedule, so their clocks match El Paso year-round. They are also in the northern-border tax stimulus region, in force through December 31, 2026, under which registered taxpayers who qualify charge an effective 8% IVA.

Villa Ahumada is different. It is not in the valley but in the desert, about 79 miles (127 km) straight south of El Paso, with 10,510 people in 2020. The municipality of Ahumada is on central Mexico time with no seasonal change, so it runs an hour ahead of Juárez from November to March, and it is not in the border tax decree. Businesses selling in both places need separate pages, or at least separate hours and price notes.

Samalayuca and the dunes

Samalayuca sits beside the Médanos de Samalayuca, which Mexico protected as a flora and fauna area in 2009. The dunes are about 45 km south of the border and draw day trips from Juárez and El Paso that are planned on a phone the night before. A business there lives on being findable under its correct name, with current hours and a WhatsApp number that gets answered.

Farm country with money coming in

Irrigation District 009 covers Juárez, Praxedis and Guadalupe. In February 2025 Mexico’s water and agriculture agencies announced more than 845 million pesos to modernize it, aiming to save 14 million cubic meters of water a year, and a state and federal agreement followed that April. For the companies that sell pumps, irrigation, solar and service to valley growers, that is new work, and a grower compares suppliers online before calling.

We work with valley businesses from El Paso, in Spanish first, by video call and WhatsApp. You see a free sample of your home page before paying anything, with a fixed quote in pesos or dollars beside it.