Web design and marketing for businesses in Sunland Park, NM
- In person, at your business
- Sunland Park is right next to El Paso's West Side, so we meet at your business for the kickoff and the main reviews and check in by phone or video between visits.
- Live in as little as 48 hours
- Free sample first
- English and Spanish
At a glance
- Web design, Google visibility and follow-up systems for Sunland Park businesses, from Rodco Systems in El Paso.
- In Sunland Park the Spanish version usually leads, with a complete English version for customers coming over from West El Paso.
- You own the domain, the site and the accounts from day one, and we can set up pricing that shows New Mexico gross receipts tax the way TRD expects.
- Use the quote form or call. You'll see a free sample of your home page within one business day and get a fixed written quote; approve it and your site can be live in as little as 48 hours.
- We meet Sunland Park clients in person at their business, and follow up by phone or video between visits.
The business landscape here
Sunland Park is a New Mexico city whose working residents mostly leave the state for their jobs. It sits at the meeting point of New Mexico, Texas and Chihuahua, against El Paso’s West Side, and about six in ten of its employed residents work outside the state. Rodco Systems builds Sunland Park websites Spanish-first, meets owners at their business, and plans for that first: your customers cross the state line every day, and your prices, your Google profile and your language have to work on both sides of it.
A small city still growing
The Census Bureau estimates 18,268 residents in July 2025, up about 9% since 2020, while New Mexico as a whole grew less than half a percent. The city came together in 1983, when Anapra, Meadow Vista and Sunland Park incorporated as one. Its main commercial road is McNutt Road (NM-273), which has every traffic signal in town, and Pete Domenici Boulevard (NM-136) runs west toward the Santa Teresa port of entry.
The racetrack and the season
Sunland Park Racetrack opened in 1959, before the city existed, and still sets its busiest months. The New Mexico Racing Commission has scheduled 51 live race days for 2027, Friday through Monday, starting January 8. The casino is open all year, and the City is marketing a planned entertainment district around the track and the Western Playland amusement park.
Two tax systems, one drive
New Mexico charges gross receipts tax, and it covers services as well as goods. Sunland Park’s rate is 8.19% on the schedule TRD set for July 2026 through June 2027. Cross into El Paso and the same customer pays Texas sales tax at 8.25%, under different rules. A business here quotes, invoices and posts prices under New Mexico rules while competing with Texas businesses a few minutes away.
Spanish leads
About 79% of residents speak Spanish at home and about 42% are Spanish speakers who speak English less than very well. In Las Cruces those figures are about 29% and 7%. In the City’s 2024 survey for its comprehensive plan, residents asked most for more restaurants and cafes, more stores and more medical care close to home.
Sunland Park borders El Paso’s West Side, so the kickoff and the main reviews happen at your business, with phone or video check-ins between visits.
The facts, with their sources
10 facts about Sunland Park, each linked to where it comes from.
- The Census Bureau estimates Sunland Park had 18,268 residents on July 1, 2025, up about 9% from its April 2020 base, while New Mexico as a whole grew about 0.4%.Source: U.S. Census Bureau, Vintage 2025 city population estimates, New Mexico
- About 79% of Sunland Park residents age 5 and up speak Spanish at home, and about 42% are Spanish speakers who speak English less than very well. In Las Cruces the figures are about 29% and 7%.Source: U.S. Census Bureau, American Community Survey 2020-2024, Sunland Park social characteristics
- About six in ten employed Sunland Park residents (4,626 of 7,603) work outside New Mexico.Source: U.S. Census Bureau, American Community Survey 2020-2024, place of work by state (B08007)
- Sunland Park Racetrack opened in 1959, and the city incorporated in 1983 when the communities of Anapra, Meadow Vista and Sunland Park joined. McNutt Road (NM-273) has all five of the city's traffic signals, and Pete Domenici Boulevard (NM-136) is the main route to the Santa Teresa port of entry.Source: City of Sunland Park, Binational Comprehensive Plan 2045
- In the City's bilingual 2024 survey for its comprehensive plan (94 respondents), 69.1% wanted more restaurants and cafes, 47.9% more retail stores and 45.7% more medical and health care services.Source: City of Sunland Park, Binational Comprehensive Plan 2045
- The New Mexico Racing Commission set Sunland Park's 2027 live meet at 51 race days, Friday through Monday, starting January 8, 2027 and running into April.Source: New Mexico Racing Commission, 2027 live race dates
- The gross receipts tax rate in Sunland Park is 8.19% on TRD's schedule for July 1, 2026 to June 30, 2027. Las Cruces is 8.39%, and the unincorporated remainder of Doña Ana County is 6.4975%.Source: New Mexico Taxation and Revenue Department, GRT rates and boundaries
- New Mexico gross receipts tax applies to services as well as goods. A business that passes it on to the customer must list it separately on the invoice.Source: New Mexico Taxation and Revenue Department, Gross Receipts Overview
- A few minutes east in the City of El Paso, the combined sales tax rate is 8.25%: 6.25% state, 1% city, 0.5% county and 0.5% transit.Source: Texas Comptroller of Public Accounts, local sales tax rates
- A business needs a New Mexico tax ID (CRS) number before it registers with the City of Sunland Park. Registration is $35 per business per calendar year, renewals are due by March 16, and home-based businesses must register too.Source: City of Sunland Park, Economic Development
What that means for your website and marketing
Spanish is the main language of this market. About 79% of residents speak Spanish at home and about 42% are more comfortable in Spanish than English, so a Sunland Park business needs a full Spanish site, Spanish answers on the phone and WhatsApp, and Google posts in Spanish, with English as the companion version.
Your customers live and work on both sides of the state line. About six in ten employed residents work outside New Mexico and the city sits against El Paso's West Side, so service-area pages and the Google profile's service area should name the West El Paso areas you really serve as well as Sunland Park.
Two tax systems sit a few minutes apart. A Sunland Park business charges New Mexico gross receipts tax at 8.19%, services included, while competitors a few minutes east charge Texas sales tax at 8.25%. Price lists, quote forms and checkouts need a clear line for GRT and should ask where the job is delivered.
The racing season sets the calendar for anyone near the track. The 2027 live meet runs Friday through Monday from January 8 into April, so restaurants, lodging and services near Racetrack Drive should have race-season hours, pages and Google posts up before January.
Industries that are strong here
Services for Sunland Park businesses
- Bilingual websites
Native English and Spanish, not a translate button, with hreflang set up correctly.
- Website design
Custom-designed sites that load fast on a phone. The domain and every file are yours.
- Google & Bing Business Profiles
Your Google and Bing listings kept current: categories, photos, Q&A and reviews, edited in stages to avoid a suspension.
- WhatsApp for business
WhatsApp Business set up for your shop, so customers on both sides of the border can message you the way they already do.
- SEO
Technical and local SEO, with a plain account of what actually moves rankings.
- Google Ads management
Search campaigns and Local Services Ads, with call and form tracking.
Where it sits in the region
Sunland Park on the service-area map, about 100 miles around El Paso. Places with their own page are linked.
Nearby areas
| Place | State | From Sunland Park |
|---|---|---|
| Santa Teresa | New Mexico | 5 mi |
| El Paso | Texas | 6 mi |
| Ciudad Juárez | Chihuahua | 7 mi |
| Anthony | Texas | 14 mi |
| Doña Ana County | New Mexico | 41 mi |
| Las Cruces | New Mexico | 37 mi |
Straight-line distances in miles between the points on the map.
Questions about Sunland Park
Do you meet clients in person in Sunland Park?
Yes. Sunland Park is right next to El Paso's West Side, so we come to your business for the kickoff and the main reviews and handle the rest by phone or video. We don't have an office in Sunland Park.
Can my website be in Spanish first?
Yes, and here it usually should be. About 79% of residents speak Spanish at home and about 42% are Spanish speakers who speak English less than very well, against about 29% and 7% in Las Cruces. We build the Spanish site as the main one, written in the Spanish your customers use, and keep a full English version for the rest.
My customers are in Sunland Park and West El Paso. How do I show up on both sides?
Your Google Business Profile does best near its own address, because Google weighs distance. To reach the Texas side, add the West El Paso areas you actually serve to the profile's service area, write a page for them on your site, and if it pays for you, run Google Ads targeted across the state line. About six in ten employed residents here work outside New Mexico, so plenty of your neighbors are already on the other side all day.
Do I add New Mexico gross receipts tax to my prices, even for El Paso customers?
Confirm it with your tax preparer, because it depends on what you sell and where it's delivered. What TRD publishes: GRT applies to services as well as goods, the rate generally follows where the goods or service are delivered, and if you pass it on, it has to be its own line on the invoice. The Sunland Park rate is 8.19% on the schedule for July 1, 2026 to June 30, 2027. On your site, make the rate easy to update and say plainly whether prices include it.
I'm opening a business in Sunland Park. What do I need before the website goes live?
A New Mexico tax ID (CRS number) from TRD first, then the City's business registration, which costs $35 per business each calendar year with renewals due by March 16. Home-based businesses register too. The City lists a review of about 7 to 15 days and a final fire inspection before the license is issued. We can build the site and Google profile during that wait and publish the day you open.
We're near the racetrack. When should we promote?
Before the live meet starts. The 2027 season at Sunland Park Racetrack & Casino runs 51 race days, Friday through Monday, from January 8 to April 4, 2027. Race-season hours, specials and Google posts should be live in December. The casino stays open year-round, so plan the rest of the year around it.
Is there demand for a new restaurant or shop in Sunland Park?
We can't promise demand, but there's a signal. In the City's bilingual 2024 survey for its comprehensive plan, 69% of the 94 people who answered wanted more restaurants and cafes, 48% more retail and 46% more medical services. It's a small survey, not a market study, but it's a reason to launch with a menu, hours and directions online on opening day.
Why Rodco Systems
- Quality
- Custom design for your business, built to load fast on a phone.
- Speed
- A free sample of your home page in one business day, and live in as little as 48 hours after your approval.
- Price
- Rodco Systems consistently undercuts local competition, with higher quality. See how prices compare
- Ownership
- You own your site, domain and accounts instead of renting them.
- Bilingual
- Your site and your service in English and Spanish.
- Local
- Based in El Paso, serving El Paso, southern New Mexico and Ciudad Juárez.
- In person
- In person across El Paso and Las Cruces.
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Tell us what your business needs
You get a free sample of your website and a fixed written quote for the services you actually need.