Contractor website design and marketing
- Live in as little as 48 hours
- English and Spanish
- You own your site, domain and accounts
At a glance
- For general contractors, remodelers, home builders and specialty crews in El Paso, Las Cruces and Ciudad Juárez.
- Rodco Systems builds the site around your finished jobs, your registration and license details, and an estimate form that collects what you need to price the work.
- Homeowners and commercial clients each get their own path, written in English and in Spanish by people, not a translation plugin.
- Based in El Paso, Texas. In person across El Paso and Las Cruces, remote anywhere in the region.
- Reach us by form, phone, WhatsApp or email. A free sample of your home page is ready in one business day with a fixed written quote beside it, and once you approve, the site can be live in as little as 48 hours, with the domain and every account in your name.
How customers choose
A homeowner who needs a room added or a kitchen gutted does the same thing every time. They search, open three or four contractor sites, and look for two things: work that looks like their job, and signs that you’re legitimate. Contractor website design is about answering both before they close the tab, then making the estimate request easy enough that they actually send it. Rodco Systems builds contractor websites for builders and remodelers in El Paso, Las Cruces and Juárez, in English and Spanish, and shows you a free sample of the home page in one business day.
What does a customer check before asking for an estimate?
Photos of finished work come first. A gallery sorted by job type, with the part of town and a two-line scope for each, does more than any paragraph about quality. A kitchen remodel in the Northeast, a block wall in Horizon City, a tenant finish-out on Mesa Street: the visitor finds the one that looks like their project and keeps reading.
Then proof that you’re the real thing. In El Paso that’s your city registration and the exact business name it carries. In New Mexico it’s your CID license number, which the law already requires on every written bid. Google’s Local Services Ads run the same check before they show a general contractor’s ad: background checks, liability insurance and licenses where they apply. If you plan to run those ads later, the site should already match what Google will verify.
What should the estimate form ask?
Enough to price the job without driving out for every lead. Project type, neighborhood or address, residential or commercial, how soon, and a few photos straight from the phone. The request lands in your email and on your phone at the same time, and the customer gets a text saying you have it. Fewer site visits for jobs you were never going to win, and faster answers for the ones you want.
One site, two kinds of buyers
A homeowner reads photos, reviews and who shows up at the door. A property manager, or a general contractor looking for a sub, reads registration, insurance, scope and the size of jobs you take. Both start on the same home page, then split into two paths with their own estimate questions.
Can the site mention financing?
Yes. “Financing available, ask us” is fine as written. Put “as low as $199 a month” on the page and Regulation Z requires the down payment, the full repayment terms and the APR next to it. We write the simple line by default, and the detailed version only with your lender’s approved wording.
Spanish, and the other side of the river
In El Paso, 63% of residents age 5 and up speak Spanish at home, so the Spanish page is written in Spanish, with the same gallery and the same form. For a Juárez builder, the page leads in Spanish, prices in pesos, and the estimate request ends in a written presupuesto, which Mexican consumer law requires before the work starts.
Facts and sources
- In 2025, El Paso County had 1,370 private construction establishments averaging 16,248 jobs, including 290 residential builders and 116 residential remodelers. Doña Ana County had 532 construction establishments and 5,309 jobs. These counts cover businesses with employees.Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2025
- The City of El Paso registers general contractors before they pull permits, for commercial work and for residential new homes, additions, alterations, roofing, windows, fences and rock walls. Registration takes a general liability certificate naming the City, a blanket construction bond, and documents that show the business name exactly as registered with the County.Source: City of El Paso, Contractor Registration Requirements (rev. July 2024)
- New Mexico requires a contractor's license number on all written bids and on building permit applications. Before residential work begins, a contract is signed or money changes hands, the contractor must tell the owner in writing, on a state-approved form, that the license and bond don't protect the consumer if the contractor defaults.Source: NMSA 1978 § 60-13-19, Construction Industries Licensing Act
- New Mexico's Construction Industries Division licenses residential builders under the GB-2 classification and general building contractors under GB-98.Source: 14.6.6 NMAC, Classifications and scopes
- Under Regulation Z, an ad that states a down payment, the number of payments, a payment amount or a finance charge must also state the down payment, the repayment terms and the annual percentage rate, and any rate must be stated as an APR.Source: 12 CFR 1026.24, Advertising (Regulation Z)
- Google's Local Services Ads screen general contractors with business and owner background checks, general and professional liability insurance, and state-level business and owner licenses where they apply.Source: Google Local Services Help, Business screening and verification requirements (US)
- Mexican consumer law requires a written presupuesto before a service is provided, and an invoice or receipt afterward that lists the materials, their prices, the labor and any guarantee given (LFPC Arts. 59 and 62).Source: Ley Federal de Protección al Consumidor (last reform DOF 12-12-2025)
Updated
What your site must do
- Quote request
Must-have features
A gallery sorted by job type.
Kitchens, additions, block walls, tenant finish-outs: each job with the part of town, a two-line scope and before-and-after photos. A homeowner scans for a job like theirs and leaves if every photo is the same angle of the same house.
Registration and license lines where people look.
In the footer, on the estimate page and on estimate templates. New Mexico requires the license number on every written bid, and El Paso registration requires the exact registered business name, which should match the site and the Google profile.
An estimate form that asks what you need to price the job.
Project type, neighborhood or address, timeline, residential or commercial, and photo uploads from the phone. Fewer wasted site visits, faster first replies.
Separate paths for homeowners and commercial clients.
Homeowners want photos, reviews and a sense of who shows up. Property managers and general contractors want registration, insurance and the size of jobs you take.
Financing wording that follows Regulation Z.
'Financing available' is safe. A monthly payment figure requires the down payment, terms and APR in the same ad.
Click-to-call and WhatsApp on every page.
Plenty of estimate requests still start with a call from the truck. The site makes that one tap in English and in Spanish.
Reviews tied to finished jobs.
A request after each job, sent the same way every time, keeps the newest reviews about recent work.
Rules and details
| No. | Rule | Source |
|---|---|---|
| 1 | New Mexico contractors must show their license number on all written bids and permit applications, and must give residential customers a written disclosure, on a CID-approved form, before work starts (NMSA 1978 § 60-13-19). | codes.findlaw.com |
| 2 | The City of El Paso requires general contractors to register with Planning & Inspections before pulling permits, with general liability insurance naming the City and a blanket building construction bond. | elpasotexas.gov |
| 3 | Credit ads that state a payment, number of payments, down payment or finance charge must also disclose the down payment, the repayment terms and the APR (12 CFR 1026.24(d)). | law.cornell.edu |
| 4 | In Mexico, a provider gives a written presupuesto before the service and an invoice or receipt listing materials, prices, labor and guarantee afterward (LFPC Arts. 59 and 62). | diputados.gob.mx |
The Rodco setup for this industry
Websites & visibility
- Website design
Custom-designed sites that load fast on a phone. The domain and every file are yours.
- Bilingual websites
Native English and Spanish, not a translate button, with hreflang set up correctly.
- Branding and logo design
Logo, brand kit and files ready for signs, vehicles and print.
- SEO
Technical and local SEO, with a plain account of what actually moves rankings.
- Google & Bing Business Profiles
Your Google and Bing listings kept current: categories, photos, Q&A and reviews, edited in stages to avoid a suspension.
- Google Ads management
Search campaigns and Local Services Ads, with call and form tracking.
Front office
- Review management
A review request after every job, set up for you, plus monitoring and replies. No gating, no incentives.
Business systems
- Custom CRM setup
A CRM built around how you work: contacts, jobs, estimates and follow-up in one place, in your own account.
Region notes
El Paso
El Paso County had 1,370 construction businesses with payroll in 2025 and about 16,200 construction jobs, so a homeowner comparing remodelers has plenty of tabs open. The City registers general contractors at its Planning & Inspections office on Texas Avenue, and the registration name has to match your County filing exactly; use that same name on the site, the Google profile and the truck door. State the areas you take jobs in by name (Northeast, Upper Valley, Horizon City, Socorro) instead of a radius, and keep the Spanish page as complete as the English one, since 63% of city residents age 5 and up speak Spanish at home.
Southern New Mexico
Doña Ana County had 532 construction businesses with payroll and about 5,300 jobs in 2025. New Mexico licenses the contractor, not just the trade: GB-2 for residential, GB-98 for general building, and the license number goes on every written bid and permit application. A residential job also needs the state's written disclosure before work starts. We build the estimate template with your number already on it and link the disclosure step into your follow-up, so a Las Cruces bid never goes out without them.
Ciudad Juárez
A Juárez constructora or maestro de obra sells in Spanish, quotes in pesos and is expected to put the presupuesto in writing before starting, with materials, labor and how long the price holds. The site should lead to that document: the form asks for the type of obra, the colonia, photos and timing, and the reply is a written presupuesto. Prices in pesos are the legal default for advertising in Mexico, with dollars beside them if you want. If the form collects names and phone numbers, the site needs an aviso de privacidad, and we write it for you or your lawyer to review.
Why Rodco Systems
- Quality
- Custom design for your business, built to load fast on a phone.
- Speed
- A free sample of your home page in one business day, and live in as little as 48 hours after your approval.
- Price
- Rodco Systems consistently undercuts local competition, with higher quality. See how prices compare
- Ownership
- You own your site, domain and accounts instead of renting them.
- Bilingual
- Your site and your service in English and Spanish.
- Local
- Based in El Paso, serving El Paso, southern New Mexico and Ciudad Juárez.
- In person
- In person across El Paso and Las Cruces.
Questions
Does my license number have to be on my website?
It depends on the trade and the state. In Texas, plumbing and air conditioning companies must put the license number on advertising that asks for work, and a company website isn't on either rule's list of exceptions. In New Mexico, every contractor has to show the license number on all written bids and permit applications, so an estimate sent from your site needs it too. In the City of El Paso a general contractor registers with the city rather than holding a state license. We put whatever numbers apply to you in the footer, on the estimate page and on any estimate template we build.
Can I advertise financing on my site?
Yes, with care. Under Regulation Z, if an ad names a monthly payment, the number of payments, a down payment or a finance charge, it must also state the down payment, the full repayment terms and the APR. "Financing available, ask us" triggers none of that. A line like "as low as $199 a month" triggers all of it. We write the simple version by default and use your lender's approved wording if you want the numbers on the page.
Should residential and commercial work share one website?
One site, two paths. A homeowner wants to see a kitchen like theirs and read reviews. A property manager or a general contractor hiring a sub wants your registration, insurance, scope and the size of jobs you take. Both paths start on the home page and end at an estimate form that asks different questions.
Can the gallery use the photos on my phone?
Yes. Send what you have, and we sort the shots by job type, crop and compress them so the gallery opens fast on a phone, and write a short scope line for each job. We leave out client names and house numbers unless the client agrees in writing to be shown.
Do you build sites for contractors in Juárez?
Yes, remotely, with the Spanish page first. Mexican consumer law requires a written presupuesto before a service starts, so the site's estimate request is built to lead to one. The quote for your site can be in pesos or dollars, and if your form collects names and phone numbers, we write the aviso de privacidad for you or your lawyer to review.
How much does a contractor website cost?
Every contractor site is quoted for its services, job types and languages. You get a fixed price in writing next to your free sample. Rodco Systems consistently undercuts local competition, with higher quality, and you can own your website instead of renting it, with no monthly fee.
How do I get more clients as a contractor?
Show finished work that looks like the homeowner's job, and make the estimate request quick. Sort the gallery by job type, put your license line where the state requires it, keep a Google profile with recent project photos and reviews, and use a form that asks for the address, the scope and a photo. In El Paso, Las Cruces and Juárez, answering estimate requests the same day, in the customer's language, matters as much as the photos.
Tell us what your business needs
You get a free sample of your website and a fixed written quote for the services you actually need.