Web design and marketing for businesses in Anthony, TX and NM
- In person, at your business
- Anthony is about 21 miles up I-10 from El Paso, so we meet at your business on either side of the line and check in by phone, WhatsApp or video between visits.
- Live in as little as 48 hours
- Free sample first
- English and Spanish
At a glance
- Web design in Anthony, TX and NM from Rodco Systems in El Paso, for businesses on either side of the state line or on both.
- Quote and booking pages built for two tax systems: Texas sales tax on one side, New Mexico gross receipts tax on the other.
- Spanish-first or fully bilingual sites, written in each language, for a town where most families speak Spanish at home.
- A free sample of your home page, ready in one business day, and a fixed written quote. Most sites can go live with as little as 48 hours of lead time after you approve.
- We meet at your business in Anthony, on either side of the line.
The business landscape here
Anthony is two towns with one name. Anthony, Texas belongs to El Paso County, Anthony, New Mexico to Doña Ana County, and the state line runs between them. Rodco Systems builds websites for businesses on both sides of Anthony, meets owners at their shop on either side of the line, and starts every site there: the same customer can live on one side, work on the other and shop on both, and the rules for your prices and your permits change at the line.
Two states, two tax systems
The Texas Comptroller lists Anthony, Texas at 8.25% total sales tax. New Mexico does not have a sales tax in that sense. It has a gross receipts tax that the business owes, that also covers services, and that TRD sets at 8.1275% for Anthony, New Mexico on its schedule for July 2026 to June 2027. Step outside city limits into the rest of Doña Ana County and the rate drops to 6.4975%. A website that prints one tax line for everyone is wrong for somebody.
Two ways to open a business
On the New Mexico side, the City of Anthony asks for a state CRS tax number first, then a business information sheet, and tells owners to allow 7 working days for review. Anyone selling food also goes to the New Mexico Environment Department’s office in Las Cruces. On the Texas side, restaurants fall under El Paso’s county-wide inspections, and their scores are public online. The City of Anthony, New Mexico itself is young: it incorporated on July 1, 2010. The Texas town incorporated in the early 1950s and was long known as La Tuna, after the federal prison nearby.
The first Texas mile of I-10
The City of Anthony, New Mexico describes itself as sitting on I-10 in the Upper Mesilla Valley, 27 miles south of Las Cruces and 21 miles north of El Paso. TxDOT’s Texas Travel Information Center is at mile marker 1 on eastbound I-10, at 8799 S. Desert Blvd., where counselors hand out routes and road conditions seven days a week. Anyone driving I-10 between Las Cruces and El Paso passes through Anthony, and drivers who do not know the town choose where to stop from what their phone shows them.
Spanish at home
The Census Bureau estimates 8,900 people on the New Mexico side and 4,539 on the Texas side in 2025. The American Community Survey puts Spanish at home at about 89% of residents in Anthony, New Mexico and 78% in Anthony, Texas, and close to half speak English less than very well. That is a different market from Las Cruces, 27 miles north, where English leads.
The Leap Year Capital
In 1988 the Anthony Chamber of Commerce named the town the Leap Year Capital of the World, and the Worldwide Leap Year Birthday Club is headquartered here. It is the kind of local story that makes an About page memorable, and the next February 29 is in 2028.
Anthony is about 21 miles from El Paso, so we meet at your business for the kickoff and the main reviews, on whichever side of the line you work.
The facts, with their sources
9 facts about Anthony, each linked to where it comes from.
- The Census Bureau estimates 8,900 residents in Anthony, New Mexico and 4,539 in Anthony, Texas on July 1, 2025, about 13,400 people across the two.Source: U.S. Census Bureau, Vintage 2025 city and town population estimates (New Mexico and Texas files)
- Anthony, New Mexico became a city on July 1, 2010. The City places it on I-10, 27 miles south of Las Cruces and 21 miles north of El Paso, with its southern boundary on the state line.Source: City of Anthony, NM, About Us
- Anthony, Texas sits 16 miles northwest of downtown El Paso on the state line. It incorporated in the early 1950s, and in 1988 its chamber of commerce named it the Leap Year Capital of the World.Source: Handbook of Texas (TSHA), Anthony, TX (El Paso County)
- On the Texas side, the Comptroller lists a total sales tax rate of 8.25% for Anthony, including a 1% city rate.Source: Texas Comptroller of Public Accounts, City Sales and Use Tax Data
- On the New Mexico side, the gross receipts tax rate for Anthony is 8.1275% on the schedule TRD published for July 1, 2026 to June 30, 2027. The rest of Doña Ana County is 6.4975%.Source: New Mexico Taxation and Revenue Department, GRT rate schedule, July 2026 to June 2027
- A new business inside Anthony, NM city limits needs a New Mexico CRS tax number first, and the City asks owners to allow 7 working days for review. Food businesses also go through the state's Environmental Health office in Las Cruces.Source: City of Anthony, NM, Business Information Sheet
- El Paso's public food-score site covers restaurants in Anthony, Texas along with the city and the rest of El Paso County. A score of 70 or above passes.Source: City of El Paso, Food Establishment Scores
- TxDOT's Texas Travel Information Center at Anthony sits on eastbound I-10 at mile marker 1, 8799 S. Desert Blvd., open 8 a.m. to 5 p.m. Mountain time every day, with counselors who give travelers routes, events and road conditions.Source: Texas Department of Transportation, Texas Travel Information Center at Anthony
- About 89% of Anthony, NM residents age 5 and up speak Spanish at home, and 49% speak English less than very well. In Anthony, TX the figures are about 78% and 47% (American Community Survey, 2020 to 2024).Source: U.S. Census Bureau, ACS 2020-2024 five-year estimates, DP02, Anthony city (NM) and Anthony town (TX)
What that means for your website and marketing
Two tax systems meet on the state line. The Texas side charges sales tax (8.25% total in Anthony, per the Comptroller) and the New Mexico side charges gross receipts tax (8.1275% on TRD's July 2026 schedule), which also applies to services. A business that serves both sides needs quote and booking forms that ask for the job address and price pages that say 'plus applicable tax' instead of printing one number.
Opening dates run on two different clocks. On the New Mexico side the City asks for 7 working days to review a new business, after the state CRS number, and food sellers also go through the Environmental Health office in Las Cruces. On the Texas side, restaurant scores are posted publicly by El Paso. Plan the launch so the website, the Google profile and the approval land in the same week.
Anthony is the first Texas mile of I-10. TxDOT's travel information center sits at mile marker 1 eastbound, so every eastbound I-10 driver coming from Las Cruces passes it. A gas station, restaurant or tire shop near the interstate gets found on a phone at highway speed: the Google Business Profile needs exact hours, the side of the state line, and directions from the exit.
Spanish leads here. About 89% of residents on the New Mexico side and 78% on the Texas side speak Spanish at home, and nearly half speak English less than very well, far more than in Las Cruces (about 7%). The Spanish version is the main site for most Anthony businesses, and WhatsApp belongs next to the phone number.
Industries that are strong here
Services for Anthony businesses
- Website design
Custom-designed sites that load fast on a phone. The domain and every file are yours.
- Bilingual websites
Native English and Spanish, not a translate button, with hreflang set up correctly.
- Google & Bing Business Profiles
Your Google and Bing listings kept current: categories, photos, Q&A and reviews, edited in stages to avoid a suspension.
- WhatsApp for business
WhatsApp Business set up for your shop, so customers on both sides of the border can message you the way they already do.
- SEO
Technical and local SEO, with a plain account of what actually moves rankings.
- Google Ads management
Search campaigns and Local Services Ads, with call and form tracking.
Where it sits in the region
Anthony on the service-area map, about 100 miles around El Paso. Places with their own page are linked.
Nearby areas
| Place | State | From Anthony |
|---|---|---|
| El Paso County | Texas | 27 mi |
| Doña Ana County | New Mexico | 28 mi |
| Santa Teresa | New Mexico | 10 mi |
| Las Cruces | New Mexico | 24 mi |
| El Paso | Texas | 18 mi |
Straight-line distances in miles between the points on the map.
Questions about Anthony
Will you come to Anthony to meet?
Yes. Anthony is about 21 miles north of El Paso on I-10, so the kickoff and the main reviews happen at your business, whichever side of the line it is on. Between visits we check in by phone, WhatsApp or video.
My shop is on the Texas side, but a lot of my customers live in Anthony, New Mexico. Which tax goes on my prices?
That depends on where you sell and deliver, so confirm it with your tax preparer before the site goes live. For reference: the Texas Comptroller lists Anthony, Texas at 8.25% total sales tax, and New Mexico's Taxation and Revenue Department lists Anthony, New Mexico at 8.1275% gross receipts tax on its schedule for July 2026 to June 2027. Your website should not hard-code either number. We write price pages that say 'plus applicable tax' and quote forms that ask for the job address, so the right rate lands on the estimate.
I'm opening on the New Mexico side. What do I need before the website goes live?
A New Mexico CRS tax number from TRD comes first. Then the City of Anthony's business information sheet, and the City asks you to allow 7 working days for review. If you sell food, you also contact the New Mexico Environment Department's Environmental Health office in Las Cruces. We can build the site and your Google Business Profile during those 7 days and publish once the City approves you.
Should my Anthony website be in Spanish first?
For most businesses here, yes, or at least Spanish and English as equals. The Census Bureau's survey puts Spanish at home at about 89% of residents on the New Mexico side and 78% on the Texas side, and close to half of residents speak English less than very well. A Spanish version that is an afterthought loses the customers who matter most here.
I run a restaurant on the Texas side. Do customers see my inspection score?
They can. El Paso's public food-score site covers Anthony along with the city and the rest of the county, and 70 or above passes. A strong score is worth a line on your site and your Google profile. On the New Mexico side, food permits go through the state Environment Department instead, so the rules for a restaurant a few blocks away are different.
Anthony calls itself the Leap Year Capital of the World. Is that worth using?
As a story, yes, as a promise, no. The Anthony Chamber of Commerce gave the town that title in 1988, and the Worldwide Leap Year Birthday Club is based here. It makes a good About page line or a February 29 promotion. The next one is in 2028, so we would not build a page around it before then.
Why Rodco Systems
- Quality
- Custom design for your business, built to load fast on a phone.
- Speed
- A free sample of your home page in one business day, and live in as little as 48 hours after your approval.
- Price
- Rodco Systems consistently undercuts local competition, with higher quality. See how prices compare
- Ownership
- You own your site, domain and accounts instead of renting them.
- Bilingual
- Your site and your service in English and Spanish.
- Local
- Based in El Paso, serving El Paso, southern New Mexico and Ciudad Juárez.
- In person
- In person across El Paso and Las Cruces.
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Tell us what your business needs
You get a free sample of your website and a fixed written quote for the services you actually need.