Website redesign in El Paso

You can, and it is the most common way a redesign goes wrong: pages disappear or change address, and the links and rankings they earned point at an error page. Google's guidance for a site move is to map each old URL to its new one with a permanent redirect (301 or 308) and keep those redirects for as long as possible, generally at least a year. We do that for every page that gets traffic or links. Google also says rankings fluctuate for a while after a move and then settle, so nobody can honestly promise zero change.

A spreadsheet of every address on your current site, pulled from the sitemap, Search Console and analytics, with where each one goes on the new site. Pages that keep their address stay put. Renamed pages get a 301 to the new address. Pages you drop point to the closest page that answers the same question, not to the home page by default. You get the map at handoff.

The pages and text that bring in traffic move over, edited where they are out of date: old hours, a phone number that changed, a service you stopped offering. Thin pages that bring nothing get merged into a stronger page and redirected there. Page titles and descriptions that rank are kept or improved, not rewritten for the sake of it.

Yes, whether it runs on Wix, Squarespace, WordPress or something a nephew coded. What we need is access to the domain and, ideally, to Search Console and analytics. If those logins are with a former developer or lost, getting them back is the first step, and we walk you through it.

Usually not, and keeping it is the simplest way to keep rankings. If you are renaming the business or moving to a new domain, the redirect map covers the move to the new domain too, and we tell Google about it with the Change of Address tool in Search Console.

Most redesigns are live in as little as 48 hours after you approve the sample and the quote and we have the logins. Sites with hundreds of pages, an online store or a booking system get their own dated timeline in the quote. The switch itself is timed for a quiet stretch for your business, not the afternoon before your busiest weekend.

For the first 30 days we watch Search Console for addresses Google cannot find, fix any redirect the map missed, and compare traffic and calls with the weeks before the switch.

It depends on how many pages the old site has, how many of them bring in visits worth keeping and whether it needs Spanish pages too. For an El Paso business, the free sample of the new home page and a fixed written quote come before you pay anything. Rodco Systems consistently undercuts local competition, with higher quality, and the finished site is yours to keep.