Law firm website design and marketing
- Live in as little as 48 hours
- English and Spanish
- You own your site, domain and accounts
At a glance
- For law firms and solo attorneys in El Paso, Las Cruces and Ciudad Juárez, from family and immigration practices to injury, criminal defense, business and estate work.
- Rodco Systems builds the site, sets up the firm's Google profile and each lawyer's, and puts a consultation request on every page.
- Copy written with Part VII of the Texas Disciplinary Rules in view. A responsible lawyer is named, no outcome is promised, and disclaimers appear in both languages.
- English and Spanish intake that asks for contact details and the kind of matter. The facts of the case wait for the consultation.
- A free sample of your home page in one business day, before you pay. Your site can be live in as little as 48 hours after you approve the sample and the written quote, and the firm owns the domain and every account.
How customers choose
Nobody shops for a lawyer on a good day. People search when something has already happened: a citation, a custody fight, a visa letter, a crash on I-10. Law firm website design has to work in that moment. It should make it easy to reach a person and book a consultation, in the language the client thinks in, without promising anything the State Bar of Texas would call misleading. Rodco Systems builds law firm websites in El Paso, Las Cruces and Juárez with bilingual intake and copy written to the Texas advertising rules.
How do clients choose a lawyer here?
Search first, then the first conversation. A potential client types the problem into Google, looks at the profiles on the map, opens two or three sites and calls whoever answers clearly. Google lets each lawyer have a Business Profile of their own, separate from the firm’s, so the attorney a client heard about from a cousin can be found by name.
The field is crowded on the Texas side and thin online on the Mexican side. El Paso County had 290 law offices with payroll in 2025. In Juárez, INEGI’s directory lists 154 bufetes jurídicos, and 11 of them list a website. Language decides a lot of these calls: about 155,000 El Paso residents speak Spanish at home and English less than very well. An English-only site sends those clients to the next firm.
What does your site have to do?
Get a consultation on the calendar. Every practice-area page leads with two actions, Call and Request a consultation, and the Spanish pages add WhatsApp. The form asks for a name, a phone number, the preferred language, the county and the kind of matter. It doesn’t ask for the story of the case. That conversation belongs in the consultation, where you decide whether to take it.
After hours, an AI receptionist can answer, take the same short intake and book the consultation on your calendar. We set it up to collect intake only and to tell callers it can’t give legal advice.
What do the Texas advertising rules change on the page?
More than most owners expect. Rule 7.02(a) wants a responsible lawyer named, with the primary practice location, so that goes in the footer of every page. Rule 7.01 rules out statements likely to create unjustified expectations about results, so we leave verdict amounts and win rates out of the copy we write. Specialization claims use the exact Texas Board of Legal Specialization wording or none. Contingency mentions carry the line about who pays litigation costs. Disclaimers appear in each language the page uses.
Then filing. Under Rule 7.05(b), website content is exempt from filing except the homepage, so we hand you the homepage text and a PDF on launch day. We write to these rules, but the call on compliance stays with you as the responsible lawyer.
What does the page look like? An illustrative wireframe
Picture a phone screen. At the top: the firm’s name, “Family law and immigration in El Paso” and three buttons, Call, Request a consultation and Español. Below that, the practice areas as plain links, each opening a page that explains what the firm handles and what happens at the first meeting. Then the lawyers, each with bar admissions, languages and a photo. At the bottom, the responsible lawyer’s name, the office address and the disclaimers in English and Spanish.
That is an illustrative wireframe, not a client’s site. Your practice areas, your lawyers and your office go in; the structure stays because it answers the questions a worried person asks in the first minute.
Facts and sources
- In 2025, El Paso County had 290 private law offices averaging 1,494 jobs, and Doña Ana County had 87 with 264 jobs (NAICS 541110, establishments with payroll).Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2025
- INEGI's business directory (May 2026) lists 154 law offices (bufetes jurídicos) in Juárez. 79.2% have five people or fewer, and 11 (7.1%) list a website. It also lists 28 notarías públicas.Source: INEGI, DENUE 05/2026, Chihuahua
- Google names lawyers among the individual practitioners who can have their own Business Profile. At a firm, the firm keeps a separate profile, and the practitioner's profile title carries only the practitioner's name.Source: Google Business Profile Help, Guidelines for representing your business
- About 155,000 El Paso residents age 5 and up (24.0%) speak Spanish at home and speak English less than very well.Source: U.S. Census Bureau, American Community Survey 2024, DP02 (El Paso city)
Updated
What your site must do
- Consultation
Must-have features
A responsible lawyer named on every page.
Rule 7.02(a) requires an advertisement to publish the name of a lawyer responsible for its content and the lawyer's primary practice location. It lives in the site footer, so no page goes out without it.
A consultation request on every page.
People hire a lawyer through a first conversation. Call and Request a consultation sit at the top of every practice-area page, with WhatsApp on the Spanish pages.
One page per practice area.
People search for the problem, such as a divorce, a DWI or a visa, not for a law firm. Each area gets a page that says what the firm handles and how the first consultation works.
Intake that asks only what the first call needs.
Name, phone, preferred language, county and the kind of matter. The details of the case wait for the consultation, so they don't sit in a web form inbox.
Disclaimers in every language the page uses.
Rule 7.01(d). A Spanish practice-area page carries its own Spanish disclaimers.
Attorney bios that stay factual.
Bar admissions, education, languages spoken and years in practice. Board certification appears only in the wording Rule 7.02(b) sets.
Homepage text ready to file.
Rule 7.05(b) leaves the homepage as the website content that may need filing, so we hand it over as text and a PDF on launch day and again whenever it changes.
Rules and details
| No. | Rule | Source |
|---|---|---|
| 1 | A lawyer may not make a false or misleading communication about legal services, and a statement substantially likely to create unjustified expectations about results counts as misleading (Texas Disciplinary Rules of Professional Conduct, Rule 7.01(a) and comment 5). | texasbar.com |
| 2 | A statement or disclaimer the rules require must be made in each language used in the communication; saying a language is spoken does not by itself require it (Rule 7.01(d)). | texasbar.com |
| 3 | An advertisement must publish the name of a responsible lawyer and the lawyer's primary practice location; certification claims are limited to TBLS wording; contingent-fee ads must say whether the client pays other expenses such as litigation costs (Rule 7.02(a)-(c)). | texasbar.com |
| 4 | Non-exempt advertisements are filed with the State Bar's Advertising Review Committee no later than 10 days after dissemination, with an application and fee. Website information is exempt except the homepage contents, and the whole site must still comply with Rules 7.01 and 7.02 (Rules 7.04(a), 7.05(b)). | texasbar.com |
The Rodco setup for this industry
Websites & visibility
- Website design
Custom-designed sites that load fast on a phone. The domain and every file are yours.
- Bilingual websites
Native English and Spanish, not a translate button, with hreflang set up correctly.
- SEO
Technical and local SEO, with a plain account of what actually moves rankings.
- AI search optimization
Makes your site easy for AI assistants to read and cite.
- Google & Bing Business Profiles
Your Google and Bing listings kept current: categories, photos, Q&A and reviews, edited in stages to avoid a suspension.
- Google Ads management
Search campaigns and Local Services Ads, with call and form tracking.
Front office
- AI receptionist
An AI assistant set up for your business that answers inbound calls and chats in English and Spanish and books appointments.
- Review management
A review request after every job, set up for you, plus monitoring and replies. No gating, no incentives.
Region notes
El Paso
El Paso County had 290 law offices with payroll and about 1,500 people working in them in 2025 (BLS), so a search for a family or immigration lawyer returns plenty of names. Language narrows it fast: about 155,000 city residents speak Spanish at home and English less than very well. For them, a firm whose site, intake form and first phone call all work in Spanish is the shortlist. Name the side of town and the nearest cross street on the site and the Google profile, the way clients give directions.
Southern New Mexico
Doña Ana County had 87 law offices with 264 jobs in 2025 (BLS). New Mexico lawyers follow New Mexico's own Rules of Professional Conduct (Rule Set 16 NMRA), which are separate from the Texas rules on this page. A firm with lawyers admitted in both states lists each lawyer's licenses on the bio and has its pages checked against both sets before launch. About 29% of Las Cruces residents speak Spanish at home, so the Spanish version earns its place there too.
Ciudad Juárez
INEGI's directory lists 154 bufetes jurídicos in Juárez. 79% have five people or fewer, and 11 list a website, so a despacho with clear practice-area pages and a working WhatsApp button stands out at once. The site goes in Spanish first, with each abogado's cédula profesional number on the bio as a trust signal. If you publish fees, show them in pesos with taxes included. Clients' personal data on your contact forms calls for an aviso de privacidad, which we write for you; your own review signs it off.
Why Rodco Systems
- Quality
- Custom design for your business, built to load fast on a phone.
- Speed
- A free sample of your home page in one business day, and live in as little as 48 hours after your approval.
- Price
- Rodco Systems consistently undercuts local competition, with higher quality. See how prices compare
- Ownership
- You own your site, domain and accounts instead of renting them.
- Bilingual
- Your site and your service in English and Spanish.
- Local
- Based in El Paso, serving El Paso, southern New Mexico and Ciudad Juárez.
- In person
- In person across El Paso and Las Cruces.
Questions
Do I have to file my law firm's website with the State Bar of Texas?
Usually only the homepage. Rule 7.05(b) exempts information and links on a firm website from filing, except the contents of the homepage, unless those are exempt for another reason. A non-exempt advertisement goes to the Advertising Review Committee no later than 10 days after it is first disseminated, with an application and a fee (Rule 7.04). Every page still has to comply with Rules 7.01 and 7.02, and you can ask for pre-approval voluntarily. We give you the homepage text and a PDF of the page for your filing; the filing itself is yours.
Can my website show case results or client testimonials?
Rule 7.01 treats a statement as misleading when it is substantially likely to create unjustified expectations about results, and its comment 5 warns that even truthful results can mislead when they leave out the facts of each case. We don't write verdict amounts, win rates or "we get results" lines into your pages. If you decide to add results, that decision is yours, made with the rule in front of you. Reviews clients leave on your Google profile are their own words on Google, and we help you ask for them.
Does my Spanish page need its own disclaimers?
Yes. Rule 7.01(d) says a required statement or disclaimer has to be made in each language used in the communication. A line saying "Se habla español" on an English page doesn't trigger that, but a full Spanish page does. We write the Spanish disclaimers alongside the Spanish copy, not as an afterthought.
Can I call myself a specialist on my website?
Only the way Rule 7.02(b) allows. If the Texas Board of Legal Specialization certified you, the page can say "Board Certified, [area] -- Texas Board of Legal Specialization"; certifications from other organizations count only if TBLS has accredited them. Without that, the page says which areas you practice in, which the rule allows.
Can each lawyer at the firm have a Google Business Profile?
Yes. Google treats lawyers as individual practitioners who can have their own profile. At a firm, the firm keeps its own profile for the office, and each lawyer's profile carries only the lawyer's name, not the firm's name or practice keywords. We set up both and keep the hours and phone numbers consistent.
We take injury cases on contingency. What does the page have to say?
Rule 7.02(c) says an advertisement that offers contingent-fee representation must state whether the client will owe other expenses, such as the costs of litigation. We put that sentence next to every contingency mention, in English and in Spanish, using the wording you choose.
How do I get more clients for my law firm?
Be reachable at the moment the problem happens. Keep a Google Business Profile for the firm and for each lawyer, write a page per practice area that answers the questions clients actually ask, put a consultation request on every page, and call back the same day. In El Paso, Las Cruces and Juárez, intake in Spanish brings in clients who would otherwise look for a firm that speaks their language. Every page still follows the State Bar advertising rules covered above.
How much does a law firm website cost?
It depends on the practice areas, the number of lawyers and whether every page needs a full Spanish version. You get a fixed price in writing next to a free sample of your home page. Rodco Systems consistently undercuts local competition, with higher quality, and charges no monthly website fee; the domain and the site stay in the firm's name.
Tell us what your business needs
You get a free sample of your website and a fixed written quote for the services you actually need.