Personal brand website design
- Live in as little as 48 hours
- English and Spanish
- You own your site, domain and accounts
At a glance
- For influencers, content creators, speakers, authors and anyone whose name is the business, in El Paso, Las Cruces and Ciudad Juárez.
- Rodco Systems builds the site under your name, with a bio, your work, a media kit and an inquiry form that reaches your inbox, not a DM pile.
- English and Spanish pages written by people, so a sponsor in Dallas and a follower in Juárez both read you in their language.
- Based in El Paso, Texas. We meet in person in El Paso and Las Cruces and by video call anywhere else.
- You get a free sample of your home page and a fixed written quote first. The site can be live in as little as 48 hours after you approve it, and the domain and every account stay in your name.
How customers choose
Someone hears you on a podcast, sees a clip, or gets your book as a gift. Then they type your name into Google. A personal brand website decides what they find: a page you control with your bio, your work and a clear way to hire you, or a scatter of profiles on platforms that can change their rules next week. Rodco Systems builds personal brand websites in El Paso, Las Cruces and Juárez on a domain in your name, so the page people find is one you own.
Why own a site when the audience is on social media?
Because the platforms own the audience until you give people somewhere else to go. A suspended account, a hacked login or a feed change can cut you off overnight. The site and the email list are the two things that stay put.
Google also treats creators differently from storefronts. A Business Profile requires a place customers visit or a business that travels to them, and a virtual office doesn’t count. A speaker who travels to events can qualify. A creator who works only online usually can’t, so your website is what fills the space Google gives to your name.
Google publishes markup for exactly this: ProfilePage structured data, with your name, a photo and sameAs links to each of your channels. Those links tell search engines and AI assistants that the YouTube channel, the Instagram account and the podcast are all you. If you have a knowledge panel, verifying it lets you fix the social links and suggest a better photo yourself.
What does the site have to do?
Turn attention into a conversation you can say yes or no to. That means three things done well.
The bio comes in two lengths: three sentences for an introducer to read aloud, and a full page for anyone vetting you. Next to it, a photo they can download without asking.
The proof comes next. Talks with a short reel, books with where to buy them, articles and episodes you’ve appeared in, brands you’ve worked with if your contracts allow naming them. If you show audience numbers, date them. A sponsor trusts “48,000 Instagram followers as of March 2027” more than a round number with no date.
Then the inquiry form. It asks for the date, the city, the audience, the budget and what the person wants, and it lands in your inbox or a simple pipeline so nothing sits unread in a DM folder.
What does the page look like? An illustrative wireframe
Picture a phone screen. At the top, your name, one line on what you do and two buttons: Book me and Media kit. Below, a strip of logos or titles you’ve earned the right to show, then three cards: Speaking, Writing, Collaborations. Each card opens its own page with examples and the same short form. At the bottom, a newsletter signup and links to every channel. On the Spanish page, the same layout in Spanish, with WhatsApp beside the form.
That’s an illustrative wireframe, not a client’s site. Your name, photos and work go in; the order stays because it’s the order a booker reads in.
What about sponsored posts and the border?
The FTC’s rule is short: if you got anything of value, disclose it, right where the endorsement is. Free products count. A note on your About page doesn’t cover a review three pages away, and a platform’s paid-partnership tag may not be enough by itself.
Creators who post from Juárez for an El Paso audience should assume the FTC applies, since it reaches posts from abroad when U.S. consumers are a foreseeable audience. In Mexico, Profeco’s 2023 guide asks for a label that stays visible, such as #Publicidad or #PublicidadPagada. We build sponsored pages with the label at the top in both languages, so one post meets both expectations.
How many people here do this for a living?
More than most people think. The Census Bureau counted 1,493 independent artists, writers and performers working without paid employees in El Paso County in 2023, with about $30.5 million in combined receipts, and 429 in Doña Ana County. Influencers, coaches and consultants often file under other codes, so the real number of local personal brands is higher. Very few of them have a site that answers a sponsor’s questions before the first email.
Facts and sources
- The FTC tells influencers to disclose any financial, employment, personal or family relationship with a brand, and to disclose free or discounted products even if the brand didn't ask for a mention.Source: FTC, Disclosures 101 for Social Media Influencers
- The FTC says the disclosure belongs with the endorsement itself. Disclosures that appear only on an About Me or profile page, at the end of a post, or behind a 'more' click are likely to be missed, and a platform's built-in tool may not be enough on its own.Source: FTC, Disclosures 101 for Social Media Influencers
- For posts made from outside the U.S., the FTC says U.S. law applies when it is reasonably foreseeable that the post will affect U.S. consumers.Source: FTC, Disclosures 101 for Social Media Influencers
- Profeco's Guía de publicidad para influencers, published in Mexico's Diario Oficial on August 21, 2023, asks creators to keep the advertising label visible at all times and suggests tags such as #Publicidad, #PublicidadPagada, #Patrocinio and #OpinionesPersonales.Source: Profeco, Profeco emite Guía de Publicidad para Influencers
- Google's ProfilePage structured data is meant for sites where creators share first-hand perspectives. It needs a mainEntity (a Person or Organization) with a name, and recommends sameAs links to other profiles, an image and an alternateName such as a social handle.Source: Google Search Central, Profile page (ProfilePage) structured data
- A person verified on their Google knowledge panel can correct some items directly, such as links to social profiles, and suggest changes to the featured image, title and subtitle. Google reviews feedback from verified users within a few days.Source: Google Knowledge Panel Help, Get verified on Google
- A Google Business Profile requires a physical location customers can visit, or a business that travels to its customers. A rented mailing address the business doesn't operate from, a virtual office, isn't eligible.Source: Google Business Profile Help, Guidelines for representing your business
- In 2023, El Paso County had 1,493 independent artists, writers and performers working with no paid employees (NAICS 7115), with $30.5 million in combined receipts. Doña Ana County had 429.Source: U.S. Census Bureau, Nonemployer Statistics 2023, county file
Updated
What your site must do
- Lead form
Must-have features
A domain in your own name.
Handles change and accounts get suspended. yourname.com printed on a book jacket or a conference badge keeps working either way.
An inquiry form that qualifies the request.
Date, city, audience, budget and deadline in one message, so a brand deal or a keynote request doesn't start with five DMs back and forth.
A media kit page you can update in minutes.
Bio, approved photos, topics, audience numbers with the date you measured them, and past partners you're allowed to name.
ProfilePage and Person structured data with sameAs links.
Google documents this markup for creator profiles. The sameAs links tie your channels to one name, which is also what a knowledge panel draws on.
Disclosure built into sponsored content.
A label at the top of any paid post or review, worded for the FTC in English and in the Profeco style in Spanish, not tucked in the footer.
Newsletter or list signup.
An email list is the audience you can reach without an algorithm in between.
English and Spanish versions.
Border creators often have sponsors on one side and followers on both. Each language gets its own page with its own URL.
The Rodco setup for this industry
Websites & visibility
- Website design
Custom-designed sites that load fast on a phone. The domain and every file are yours.
- Bilingual websites
Native English and Spanish, not a translate button, with hreflang set up correctly.
- Branding and logo design
Logo, brand kit and files ready for signs, vehicles and print.
- SEO
Technical and local SEO, with a plain account of what actually moves rankings.
- AI search optimization
Makes your site easy for AI assistants to read and cite.
- Facebook and Instagram ads
Meta campaigns set up under the Special Ad Category rules where they apply.
Front office
- WhatsApp for business
WhatsApp Business set up for your shop, so customers on both sides of the border can message you the way they already do.
Business systems
- Custom CRM setup
A CRM built around how you work: contacts, jobs, estimates and follow-up in one place, in your own account.
Region notes
El Paso
El Paso County counted 1,493 independent artists, writers and performers with no employees in 2023, and many more creators file under other codes. 63% of city residents age 5 and up speak Spanish at home, so a bilingual site is how you reach the whole city, not a niche. For a speaker, a page that lists your talks by topic, each with a short clip, gives a local event organizer something to forward to the person who signs off.
Southern New Mexico
Doña Ana County had 429 independent artists, writers and performers in 2023. Las Cruces creators often work the Las Cruces and El Paso markets together, so the site should say plainly that you take bookings on both sides of the state line. About 29% of Las Cruces residents speak Spanish at home, so lead in English and keep a full Spanish version a click away.
Ciudad Juárez
A Juárez creator with an El Paso audience may answer to two sets of rules: the FTC's when U.S. viewers are a foreseeable audience, and Profeco's 2023 influencer guide in Mexico. The Asociación de Internet MX's 2026 study found 91% of urban internet users in Mexico have WhatsApp active and 85% use Facebook, so a WhatsApp button belongs on the contact page. If you invoice Mexican brands, say on the media kit whether you issue CFDI and quote in pesos.
Why Rodco Systems
- Quality
- Custom design for your business, built to load fast on a phone.
- Speed
- A free sample of your home page in one business day, and live in as little as 48 hours after your approval.
- Price
- Rodco Systems consistently undercuts local competition, with higher quality. See how prices compare
- Ownership
- You own your site, domain and accounts instead of renting them.
- Bilingual
- Your site and your service in English and Spanish.
- Local
- Based in El Paso, serving El Paso, southern New Mexico and Ciudad Juárez.
- In person
- In person across El Paso and Las Cruces.
Questions
Do I need a website if I already have a big following?
A following lives on someone else's platform, under their rules and their algorithm. A website is the one address that stays yours if an account gets hacked, banned or buried. It is also where sponsors, event planners and editors go to check you out before they write, so it carries the things a profile can't: a full bio, a media kit, past talks or books, and a form that asks the right questions.
What should a speaker or author website include?
A short bio and a long one, a photo people can download, your topics or titles, a reel or sample chapter, the events or outlets you've appeared in, and an inquiry form that asks for the date, city, audience size and budget. Authors add where to buy each book. We build those pages and you supply the material.
Do I have to label sponsored posts on my own site?
In the U.S., yes. The FTC says to disclose any financial, employment, personal or family relationship with a brand, including free products, and to put the disclosure with the endorsement itself, not only on an About page or behind a "more" link. A sponsored blog post or review on your site follows the same rule.
I post from Juárez. Which rules apply?
Possibly both countries'. The FTC says U.S. law applies to posts made from abroad when it is reasonably foreseeable they will affect U.S. consumers, which is likely if much of your audience is in El Paso. In Mexico, Profeco's 2023 influencer advertising guide asks for a visible label such as #Publicidad or #PublicidadPagada. We set up the site so a sponsored page carries both.
Can I get a Google Business Profile as a creator?
Only if you meet people in person. Google's guidelines require a location customers can visit, or that you travel to customers, and a rented virtual office doesn't count. A speaker or photographer who travels to clients can qualify; a creator who works only online usually can't, which makes the website the main thing Google shows for your name.
Will the site show my follower counts?
If you want it to, in a media kit you update yourself. We don't invent or round up numbers, and we suggest dating them ("as of March 2027") so a sponsor knows how fresh they are.
How do I market my personal brand?
Pick the one thing you want to be hired for and make every channel point to it. Your website states it in one line, shows proof such as talks, clips, books or clients, and has one way to book or contact you; your profiles link there instead of to each other. Post about the topic consistently and collect emails, because a list is an audience no platform can take away. In El Paso, Las Cruces and Juárez, you can do it in both languages.
Tell us what your business needs
You get a free sample of your website and a fixed written quote for the services you actually need.