Hotel website design and direct booking
- Live in as little as 48 hours
- English and Spanish
- You own your site, domain and accounts
At a glance
- For independent hotels, motels, inns and boutique properties in El Paso, Las Cruces and Ciudad Juárez.
- Rodco Systems builds the site around the booking engine you already use, with the book button on every page and your rate set up as a free booking link on Google.
- Rates shown as the total price with mandatory fees included, the way the FTC fee rule asks.
- Pages for the trips that bring guests here, from White Sands and Hueco Tanks to the Franklin Mountains, in English and Spanish.
- A free sample of your home page in one business day, before you pay. Your site can be live in as little as 48 hours after you approve the sample and the written quote, and the domain and every account are yours.
How customers choose
A traveler finds your hotel on Google, checks the photos on a travel site, reads a few reviews and then books wherever it’s easiest. If your own site is slow, unclear about the total price or missing a book button on the page they landed on, the booking goes through someone else’s checkout. Hotel website design is about making the direct path the easy one. Rodco Systems builds hotel websites in El Paso, Las Cruces and Juárez with a book button on every page and total prices shown the way the rules require.
How do guests choose a hotel here?
By the trip. The reasons to stay in this region are specific: White Sands had 729,096 visitors in 2023 who spent $44.5 million in nearby communities, Hueco Tanks lets 70 people a day onto North Mountain by permit, and Franklin Mountains State Park puts almost 27,000 acres of trails inside El Paso. Add Fort Bliss, with 28,784 active-duty soldiers in 2023 and the families who visit them. A guest searching for any of those trips is looking for a place to sleep near it.
Then they compare. Google shows your rate next to the travel sites when you have a free booking link, and Google charges nothing for that link. The guest who sees your own price, with fees included, on your own site, has a reason to book direct.
What does your site have to do?
Get the booking. The book button sits on every page and opens your booking engine with the dates already filled in. Rates show as the total, mandatory fees included, which the FTC fee rule requires of hotels and motels anyway. Room pages carry their own photos and the facts people ask about: beds, parking, pets, check-in.
The rest of the site answers questions before they become phone calls. A policies page covers cancellation and deposits. Trip pages cover White Sands, Hueco Tanks and the trailheads. A group form takes room blocks for weddings and teams.
Where do the travel sites fit?
Next to you, not instead of you. Keep the listings that bring you guests; commissions there are set by each contract. The site’s job is to make sure a guest who already knows your name, often from Google, books on your engine with nothing in between.
What does the page look like? An illustrative wireframe
Picture a phone screen. At the top: the hotel’s name, a photo of the best room and a date picker with Book now. Below that, the total price for tonight, fees included, then the rooms with photos and bed sizes. Then the trip pages, from White Sands to Hueco Tanks to a weekend at Fort Bliss, the address with a map link and a reviews line linking to Google. On the Spanish page, the same layout with WhatsApp beside the phone number.
That is an illustrative wireframe, not a client’s site. Your rooms, your rates and your part of the region go in.
Facts and sources
- In 2025, El Paso County had 99 private hotels and motels averaging 2,558 jobs, and Doña Ana County had 36 (NAICS 721110).Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2025
- INEGI's business directory (May 2026) lists 113 hotels and motels in Juárez: 48 full-service hotels, 30 hotels without other services and 35 motels. 24 (21.2%) list a website.Source: INEGI, DENUE 05/2026, Chihuahua
- Hotel free booking links on Google cost nothing: partners pay no fee, and Google collects no payment for placement or clicks. Ranking signals include consumer preference, value, landing page experience and the accuracy of past prices.Source: Google Hotel Center Help, About hotel free booking links
- 729,096 people visited White Sands National Park in 2023 and spent $44.5 million in communities near the park, supporting 595 local jobs.Source: National Park Service, Tourism to White Sands National Park Contributes $53.4 Million to Local Economy
- Hueco Tanks State Park issues permits for 70 people a day to its North Mountain area, and visitors can reserve them up to three months ahead. The park draws rock climbers and visitors to its ancient rock imagery.Source: Texas Parks and Wildlife, Hueco Tanks State Park & Historic Site
- Franklin Mountains State Park covers almost 27,000 acres with more than 100 miles of trail.Source: Texas Parks and Wildlife, Franklin Mountains State Park
- Fort Bliss had 41,220 direct employees in 2023, 28,784 of them active-duty soldiers.Source: Texas Comptroller, Fort Bliss economic impact (2023)
Updated
What your site must do
- Online booking
Must-have features
The book button on every page.
Your booking engine opens with the dates already chosen, from the home page, every room page and every trip page.
Total prices with mandatory fees included.
The FTC fee rule requires the total, with mandatory fees, to be the most prominent price. Taxes and optional extras can show separately.
A free booking link on Google.
Google charges nothing for it, and it puts your own rate beside the travel sites when someone searches your name.
Room pages with real photos and the facts guests ask about.
Bed sizes, parking, pets, breakfast hours, check-in times. Each room gets its own page with its own photos.
Trip pages for the reasons people come.
White Sands, Hueco Tanks, the Franklin Mountains, a visit to Fort Bliss, a game or a wedding. Each page says what to book first and how to get there from your door.
Policies on one page.
Cancellation, deposits, pets, smoking, age to check in. Guests read them before booking instead of at the desk.
Group and event inquiries.
A short form for room blocks, such as weddings, teams and families visiting Fort Bliss, that reaches the person who quotes them.
Spanish pages and a WhatsApp button.
Guests from both sides of the border ask questions before booking, in either language.
Rules and details
| No. | Rule | Source |
|---|---|---|
| 1 | Any business offering short-term lodging (hotel, motel, inn, short-term or vacation rental) that displays a price must clearly disclose the total price, including mandatory fees, more prominently than other pricing information. Government charges and optional add-ons may be excluded from the total (16 CFR 464.1-464.2). | law.cornell.edu |
| 2 | Mexican tourism providers must inform tourists of prices, rates, conditions, features and total cost, and must honor services, prices, rates and promotions as announced (Ley General de Turismo, Art. 58, fr. II and VII). | diputados.gob.mx |
| 3 | In Mexico, prices must be shown in pesos with all taxes included (another currency may be added), and consumer information must be in Spanish (Ley Federal de Protección al Consumidor, Arts. 7 Bis and 34). | diputados.gob.mx |
The Rodco setup for this industry
Websites & visibility
- Website design
Custom-designed sites that load fast on a phone. The domain and every file are yours.
- Bilingual websites
Native English and Spanish, not a translate button, with hreflang set up correctly.
- SEO
Technical and local SEO, with a plain account of what actually moves rankings.
- AI search optimization
Makes your site easy for AI assistants to read and cite.
- Google & Bing Business Profiles
Your Google and Bing listings kept current: categories, photos, Q&A and reviews, edited in stages to avoid a suspension.
- Google Ads management
Search campaigns and Local Services Ads, with call and form tracking.
Front office
- WhatsApp for business
WhatsApp Business set up for your shop, so customers on both sides of the border can message you the way they already do.
- Review management
A review request after every job, set up for you, plus monitoring and replies. No gating, no incentives.
Region notes
El Paso
El Paso County had 99 hotels and motels with payroll and about 2,560 jobs in them in 2025 (BLS). The reasons to stay are close by: Franklin Mountains State Park has almost 27,000 acres inside the city, and Hueco Tanks limits North Mountain access to 70 people a day, so climbers book their permits and their beds months out. Fort Bliss had 28,784 active-duty soldiers in 2023, and their families visit. A property near the airport, the base or the trailheads should have a page for each of those trips.
Southern New Mexico
White Sands National Park had 729,096 visitors in 2023 who spent $44.5 million in nearby communities (NPS). Las Cruces sits on the road from El Paso to White Sands, and Doña Ana County had 36 hotels and motels with payroll in 2025 (BLS). A Las Cruces hotel's site should answer the White Sands visitor's questions: when to go, what to book first and how far it is from the lobby. NMSU move-in, graduation and game weekends belong on the calendar as well.
Ciudad Juárez
INEGI lists 113 hotels and motels in Juárez, and 24 of them list a website. Mexican tourism law asks for the total cost up front, and consumer law for prices in pesos with taxes included, with dollars allowed beside them. The site goes Spanish first with a full English version for guests from El Paso and beyond. Booking forms collect personal data, so the site needs an aviso de privacidad, which we write for you.
Why Rodco Systems
- Quality
- Custom design for your business, built to load fast on a phone.
- Speed
- A free sample of your home page in one business day, and live in as little as 48 hours after your approval.
- Price
- Rodco Systems consistently undercuts local competition, with higher quality. See how prices compare
- Ownership
- You own your site, domain and accounts instead of renting them.
- Bilingual
- Your site and your service in English and Spanish.
- Local
- Based in El Paso, serving El Paso, southern New Mexico and Ciudad Juárez.
- In person
- In person across El Paso and Las Cruces.
Questions
Can my hotel's own website show up on Google next to the travel sites?
Yes, through Google's free booking links. Hotel partners pay no fee for them, and Google collects nothing for the placement or the clicks. Google ranks the links on consumer preference, value, the landing page experience and how accurate your prices have been. If your reservation system already connects to Google, your provider can often switch it on; we check that first and set up the Hotel Center side if needed.
Do I have to show the resort fee or service fee in the advertised rate?
Under the FTC's Rule on Unfair or Deceptive Fees, a hotel, motel or inn that shows a price has to show the total price, including mandatory fees, more prominently than any other price. Government taxes and optional add-ons can be shown separately. We build the rate display so the total is the big number.
Should I stop listing on Booking.com and Expedia?
No, if they bring you bookings. The goal of your own site is different: when a guest has already found you, often on Google, they should be able to book with you directly. Each travel site's commission is set by your contract with it, so we don't guess numbers; we make the direct path short.
How do I reach people coming for White Sands or Hueco Tanks?
With pages written for the trip. White Sands had 729,096 visitors in 2023 who spent $44.5 million in nearby communities, according to the National Park Service. Hueco Tanks issues North Mountain permits for 70 people a day, and visitors reserve them up to three months ahead, so climbers plan their stay early. A page per trip, with what to book first and how to get there from your door, answers those searches.
What does a Juárez hotel have to show on its site?
Mexico's Ley General de Turismo requires tourism providers to tell guests the prices, rates, conditions and total cost of what they book, and to honor prices and promotions as announced. Consumer law asks for prices in pesos with taxes included; dollars can go beside them. We set the rate pages up that way.
Can guests reserve by WhatsApp?
They can ask questions there. Google won't accept a messaging link as a reservation link, so the WhatsApp button lives on your site, next to the booking engine that actually confirms the room.
How much does a hotel website cost?
It depends on the number of room types, the languages and the booking engine you connect. The site is quoted as a fixed price in writing next to a free sample of your home page; the booking engine charges its own fees, separate from ours. Rodco Systems consistently undercuts local competition, with higher quality, and charges no monthly website fee, so the direct-booking site stays yours.
Tell us what your business needs
You get a free sample of your website and a fixed written quote for the services you actually need.