Farm website design and marketing

Farm website design in this region starts with how the farm actually sells. A chile roaster needs a preorder list before the season and a pickup schedule during it. A pecan orchard needs an order form that is ready before the harvest comes in. A dairy needs a hiring page and directions for haulers. One site rarely has to do all of that, so we build the one your farm needs, in English and in Spanish. Rodco Systems builds farm websites for growers in El Paso, Las Cruces and Juárez, and you see a free sample of the home page before you pay anything.

Who buys from a farm here?

Two groups, with different needs. Trade buyers, such as processors, shellers, stores, restaurants and exporters, want volumes, packs and a person to call. Direct buyers want a bag of roasted green chile or five pounds of pecans and a time to pick them up. The 2022 Census of Agriculture found that 8% of farms in both Doña Ana and El Paso counties sold directly to consumers. For those farms the website is the order line.

The crops are big enough to matter far beyond the valley. New Mexico produced 84.8 million pounds of pecans in 2024, second in the country, and Doña Ana County grew 55 million of them. The state harvested 52,000 tons of chile the same year. Across the river, Chihuahua grows more than 60% of Mexico’s pecans, by the state government’s count.

What does your site have to do?

Take an order the way your farm can fill it. For most direct sellers that is an order form, not a store: the customer picks the product, the amount and pickup or shipping, and you confirm and send a text-to-pay invoice. A farm that sells for eight weeks a year doesn’t need a cart running the other forty-four. If you do want a full store, we quote it separately.

Then say plainly where the food comes from. In New Mexico, the Chile Advertising Act makes it unlawful to sell chile as New Mexico chile unless it was grown in the state, or to use a New Mexico place name like Hatch in a way that implies it. Vendors of New Mexico chile file a verification form with the state Department of Agriculture and keep their records for a year. We write the origin lines to match your records.

What does the page look like? An illustrative wireframe

Picture a phone screen in August. At the top, your farm name, “Roasting Saturdays, 8 a.m. to 2 p.m.” and a button: Preorder your chile. Below that, the varieties and heat levels with prices per sack, the pickup address with the cross road, and a line that says where the chile was grown. Then a short shipping section with honest windows, a wholesale contact for restaurants and stores, and a few photos of the field and the roaster. After chile season, the same page leads with pecans.

That is an illustrative wireframe, not a client’s site. Your crops, your dates and your prices go in.

What about shipping and Mexican buyers?

Promise only what the harvest allows. The FTC’s mail order rule expects a reasonable basis for any shipping date you state, or shipping within 30 days if you state none, and an offer to cancel if you run late. Weather moves harvests, so the page gives a window, not a day.

Selling to buyers in Juárez, Mexico’s consumer law asks online sellers to show an address, phone numbers and a complaint contact before the sale and to state every cost. The five-day right to cancel sales outside the store doesn’t apply to perishables received and paid in cash. Moving product across the border is a matter for your customs broker; the website’s job is to make the terms clear before anyone pays.