Electrician website design and marketing
- Live in as little as 48 hours
- English and Spanish
- You own your site, domain and accounts
At a glance
- For residential and commercial electrical contractors, service electricians, solar installers and EV charger installers in El Paso, Las Cruces and Ciudad Juárez.
- Rodco Systems builds the site with your TECL or CID number where the rules call for it, a call button for the outage and a quote form for the remodel.
- English and Spanish pages written by people, from breaker panel to centro de carga.
- Based in El Paso, Texas. In person across El Paso and Las Cruces, remote anywhere in the region.
- Reach us by form, phone, WhatsApp or email. Your free home page sample is ready in one business day, along with a fixed written quote. Approve it and the site can be live in as little as 48 hours, on a domain registered to you.
How customers choose
People call an electrician for two reasons: something stopped working, or they want something new. Electrician website design has to serve both without making either one wait. The outage gets a call button at the top of every page. The panel upgrade, the EV charger and the shop buildout get a quote form that asks for a photo. And in Texas, the license number goes on the page because the rule says advertising carries it. Rodco Systems builds electrician websites in El Paso, Las Cruces and Juárez with the license line, the call button and the quote form already in place, in English and Spanish.
How do customers choose an electrician here?
They look for proof that you’re licensed before they look at anything else. In Texas that proof has a format: the TECL number, which TDLR requires in all advertising that solicits electrical work, on both sides of your trucks in letters at least two inches tall, and on every proposal and invoice. When the number on the site matches the truck, the invoice and the state lookup, a homeowner relaxes.
The field is crowded. El Paso County had 174 electrical contractors with employees in 2025 and Doña Ana County 58. Google’s Local Services Ads check electricians’ state licenses and insurance before showing them, so the same number has to read the same way on your site, your Business Profile and your ad account.
What does your site have to do?
Split the work in two. Emergency work is call-first: a big button, your hours and after-hours policy stated plainly, and the area you cover. Planned work is quote-first: a form with the address, the kind of job and a photo upload, because a picture of the panel label or the meter base saves a trip. Commercial customers get their own short page with your classifications, insurance and the kind of jobs you take, since a general contractor reads differently than a homeowner.
What does the page look like? An illustrative wireframe
Picture a phone screen. At the top, your name, “Licensed electrical contractor, TECL” with the number, and two buttons side by side: Call now and Get a quote. Below that, a short list of work with a line each: panel upgrades, EV chargers, solar, lighting, generators, commercial. Then three photos of real jobs, your service area, and reviews that link to Google. The footer repeats the license number, and in New Mexico the CID classification beside it.
That is an illustrative wireframe, not a client’s site. Your jobs, your trucks and your number go in.
What should the solar and EV pages say now?
What is true this year. The IRS residential clean energy credit, the 30% home solar credit, is not available for property placed in service after December 31, 2025. The federal credit for EV chargers covered property placed in service through June 30, 2026, and only in qualifying census tracts. A page built on either credit now sets up an argument with a customer at tax time.
The work itself didn’t go away. People still add a charger to the garage, still put panels on a roof and still need the service upgrade that both require. We write those pages around the install, the load check, the permit and the utility paperwork, and leave the tax advice to the customer’s preparer.
What changes across the border?
In Juárez the paperwork is the consumer law: your main rates on display and a written presupuesto before the job, both easy to put on a page in pesos. In Las Cruces the license comes from New Mexico’s CID, the number goes on every written bid and permit, and residential customers sign the CID disclosure first. A contractor working both Texas and New Mexico shows both numbers in the footer.
Facts and sources
- Texas electrical contractors must put their name and license number, preceded by TECL, on both sides of every work vehicle in contrasting letters at least two inches high, include the name and license number in all advertising that solicits electrical business, and show name, address, phone and license number on all proposals, invoices and written contracts.Source: 16 Tex. Admin. Code § 73.51, Electrical contractor responsibilities
- New Mexico's Construction Industries Division licenses electrical work by classification: EE-98 covers residential, commercial and industrial wiring up to 5,000 volts, ER-1 residential only, ES-3 low-voltage systems under 50 volts and ES-7 telecommunications.Source: 14.6.6.10 NMAC, Electrical classifications
- The IRS residential clean energy credit, which covered home solar and battery storage, is not available for property placed in service after December 31, 2025.Source: IRS, Residential Clean Energy Credit
- The federal alternative fuel vehicle refueling property credit, which covered EV chargers, applied to property placed in service from January 1, 2023 to June 30, 2026, only in low-income or non-urban census tracts, with a $1,000 cap per item at a home.Source: IRS, Alternative Fuel Vehicle Refueling Property Credit
- Google Local Services Ads in the U.S. require electricians to hold state-level business and owner licenses where applicable, plus general and professional liability insurance.Source: Google Local Services Help, License and insurance requirements
- In 2025, El Paso County had 174 electrical contractor establishments with 2,251 jobs, and Doña Ana County had 58 (NAICS 238210, employers only).Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2025
- INEGI's business directory (May 2026) lists 30 electrical installation businesses with fixed premises in Juárez (SCIAN 238210); 6 list a website.Source: INEGI, DENUE 05/2026, Chihuahua
Updated
What your site must do
- Phone call first
- Quote request
Must-have features
Your license number on every page.
TDLR requires the contractor's name and TECL number in advertising that solicits electrical work. In the footer it is on every page without anyone remembering to add it. In New Mexico, the CID classification and number go in the same place.
Two doors: call now, or ask for a quote.
A dead circuit or a burning smell is a phone call. A panel upgrade, a remodel or a shop buildout is a form with photos. The site gives each its own button so neither waits behind the other.
A page per kind of work.
Panel upgrades, EV chargers, solar, lighting, generators and commercial tenant finish-out each get a page with what the job involves and what the customer should have ready.
Solar and EV pages without expired credits.
The federal home solar credit ended for property placed in service after 2025 and the EV charger credit after June 30, 2026. Pages that still promise them create refund arguments.
Photo upload on the quote form.
A picture of the panel label, the meter or the garage wall answers the first five questions before the callback.
Commercial work kept separate.
A property manager or general contractor wants scope, licensing, insurance and response time, not the homeowner FAQ. A short commercial page speaks to them.
Rates and a written estimate line for Juárez.
Mexican consumer law asks service businesses to display their main rates and to give a written presupuesto before the work. In pesos, on the page.
Rules and details
| No. | Rule | Source |
|---|---|---|
| 1 | Texas electrical contractors must include their name and license number in all advertising designed to solicit electrical business, display name and TECL number on both sides of work vehicles in letters at least two inches high, and show name, address, phone and license number on proposals, invoices and written contracts (16 TAC § 73.51(d)-(f)). | law.cornell.edu |
| 2 | New Mexico contractors must clearly show their license number on all written bids and building permit applications, and give a written disclosure on the CID form before residential work begins (NMSA 1978 § 60-13-19). | codes.findlaw.com |
| 3 | In Mexico, every service establishment must display the rates of its main services, and the provider must give a written estimate (presupuesto) before the service (LFPC Arts. 57 and 59). | diputados.gob.mx |
The Rodco setup for this industry
Websites & visibility
- Website design
Custom-designed sites that load fast on a phone. The domain and every file are yours.
- Bilingual websites
Native English and Spanish, not a translate button, with hreflang set up correctly.
- SEO
Technical and local SEO, with a plain account of what actually moves rankings.
- Google & Bing Business Profiles
Your Google and Bing listings kept current: categories, photos, Q&A and reviews, edited in stages to avoid a suspension.
- Google Ads management
Search campaigns and Local Services Ads, with call and form tracking.
Front office
- AI receptionist
An AI assistant set up for your business that answers inbound calls and chats in English and Spanish and books appointments.
- Review management
A review request after every job, set up for you, plus monitoring and replies. No gating, no incentives.
Business systems
- Custom CRM setup
A CRM built around how you work: contacts, jobs, estimates and follow-up in one place, in your own account.
Region notes
El Paso
El Paso County had 174 electrical contractors on the employer rolls in 2025, with about 2,250 jobs (BLS), so a homeowner searching for a panel upgrade sees plenty of names. The TECL number in the footer, real photos of your trucks with the number on the door, and a clear split between emergency calls and quotes are what make one name look settled. El Paso summers put heavy air-conditioning loads on older panels, so a load check before an EV charger or a minisplit deserves its own page. 63% of city residents age 5 and up speak Spanish at home, so the Spanish pages carry the same services, not a summary.
Southern New Mexico
Doña Ana County had 58 electrical contracting establishments on the employer rolls in 2025 (BLS). In Las Cruces and the rest of New Mexico the license comes from the Construction Industries Division: EE-98 for residential, commercial and industrial wiring, ER-1 for residential only, with specialty classes for low voltage and telecommunications. State law puts the license number on every written bid and permit application, and residential customers get the CID disclosure before work starts. If you hold both a Texas and a New Mexico license, the footer shows both.
Ciudad Juárez
INEGI's directory lists 30 electrical installation businesses with fixed premises in Juárez, and 6 list a website. The directory counts businesses with fixed premises, so electricians who work from a truck mostly don't appear in it. Mexican consumer law asks for the main rates on display and a written presupuesto before the work, which fits on a one-page site in pesos. Customers on the Mexican side use the word contacto for an outlet and centro de carga for the panel, and that is how the Spanish page says it.
Why Rodco Systems
- Quality
- Custom design for your business, built to load fast on a phone.
- Speed
- A free sample of your home page in one business day, and live in as little as 48 hours after your approval.
- Price
- Rodco Systems consistently undercuts local competition, with higher quality. See how prices compare
- Ownership
- You own your site, domain and accounts instead of renting them.
- Bilingual
- Your site and your service in English and Spanish.
- Local
- Based in El Paso, serving El Paso, southern New Mexico and Ciudad Juárez.
- In person
- In person across El Paso and Las Cruces.
Questions
Does my license number have to be on my website in Texas?
Yes. TDLR's rule for electrical contractors says all advertising designed to solicit electrical business must include the contractor's name and license number, business cards included. A website that asks for work is that kind of advertising. The same rule puts the number, after the letters "TECL," on both sides of every work vehicle in letters at least two inches tall, and on every proposal, invoice and written contract.
What about New Mexico?
New Mexico law requires your CID license number on every written bid and building permit application, and a written disclosure on the CID form before residential work starts. We didn't find a New Mexico rule that puts the number in website ads, but customers look contractors up, so we put your classification (EE-98 or ER-1) and number in the footer of every page anyway.
Can I still advertise the 30% solar tax credit?
Not for homeowners installing now. The IRS says the residential clean energy credit is not available for property placed in service after December 31, 2025. A solar page that still promises "30% back" invites the angry call in April. We write the solar page around what is true today: the system, the panel work it needs and who does the interconnection paperwork.
Is there still a federal credit for home EV chargers?
It ended. The IRS alternative fuel vehicle refueling property credit covered property placed in service from 2023 through June 30, 2026, only in low-income or non-urban census tracts, and capped at $1,000 per item at a home. Your EV charger page should sell the install, the panel capacity check and the permit, not a credit.
Can I run Google Local Services Ads as an electrician?
Yes, in the U.S. For electricians Google checks state-level business and owner licenses where they apply, plus general and professional liability insurance. Your TDLR number goes through that check, and the same number on your site keeps the two consistent. We set up the profile and the site so the details match.
I'm an electrician in Juárez. What should my site show?
Your main rates and a clear line that every job gets a written presupuesto. Mexico's consumer law asks every service business to display the rates of its main services and to give a written estimate before the work. Putting both on the site, in pesos, tells a customer what to expect before you knock on the door.
How do I get more customers as an electrician?
Be the first local number that looks trustworthy when the power goes out, and the easiest quote request when it doesn't. Keep a call button on every page, your license number where Texas requires it, and a Google profile with service areas and reviews, then give each job you want more of its own page: panel upgrades, EV chargers, shop buildouts. In El Paso, Las Cruces and Juárez, a Spanish page brings calls from homeowners who would rather explain the problem in Spanish.
Tell us what your business needs
You get a free sample of your website and a fixed written quote for the services you actually need.