Web design and marketing for businesses in Horizon City, TX

Horizon City started as a line on a developer’s map. In 1959 a Chicago developer announced a city for 1.5 million people on 65,000 acres; the first house sold in 1962 and the town incorporated in 1988. The houses came. The Town’s own comprehensive plan says the commercial and retail development the founders pictured has not yet materialized. That gap is the opening: about 25,000 residents, most of them working somewhere else, decide where to spend from a phone. Rodco Systems drives out from El Paso to build websites for Horizon City businesses, written for that phone screen and in English and Spanish.

Growing much faster than El Paso

The Census Bureau estimates 25,118 residents in July 2025, up about 12% since 2020, while the City of El Paso grew less than 1%. Most of that growth is rooftops. About 85% of occupied homes are owned by the people living in them, and roughly six in ten housing units went up in 2000 or later.

A town that commutes

Almost nine in ten working residents work outside Horizon City, and the average one-way commute is about 29 minutes. The Town’s plan puts 71% of residents on the road to El Paso, with the evening drive back taking up to an hour. Those customers notice your sign on the way home and look you up later.

Horizon Blvd and Eastlake

Horizon Boulevard (FM 1281) is the Town’s main road, a four-lane TxDOT route the plan calls its backbone. The busiest stretch is around Horizon Blvd and Darrington Road: Town Hall, banks, restaurants, a Walmart Supercenter and the Hospitals of Providence campus that opened at 13600 Horizon Blvd in 2017. Eastlake Boulevard is the six-lane entry from I-10 on the north side, where many of the newer centers are. In 2010 commercial uses covered about 1% of the Town’s land, and the adopted plan sets aside about 9% plus a mixed-use Town Center at Horizon and Darrington.

Young households

Median age is about 29.5, a third of residents are under 18, and households average 3.39 people, against 34.5 years and 2.74 people in El Paso. About 73% of residents speak Spanish at home and about 27% are Spanish speakers who speak English less than very well. Median household income is about $65,700.

Starting up here

Every business in town registers with the Town each year, and a business run from home also needs a Home Occupation License. The Horizon City EDC runs The BIZ, a free business office opened in 2022 with Workforce Solutions Borderplex and Project Vida, for market data, location help and financing contacts.

Horizon City is about three miles off I-10 by Horizon Blvd or Eastlake. Rodco works out of El Paso, so the kickoff and the main reviews happen at your business, with phone or video check-ins in between.