Pest control website design and marketing
- Live in as little as 48 hours
- English and Spanish
- You own your site, domain and accounts
At a glance
- For pest control companies, exterminators, termite specialists and fumigadoras in El Paso, Las Cruces and Ciudad Juárez.
- Rodco Systems builds call-first pages with one page per pest, a license line that matches your TDA business license, and copy that stays clear of the claims Texas forbids.
- Pages written in English and in Spanish, never run through a translator, with alacranes and termitas named the way customers say them.
- In person in El Paso and Las Cruces; for Juárez and the rest of the region, video call and WhatsApp.
- We send a free sample of your home page within one business day. Approve it and your site can be live in as little as 48 hours, registered in your name with every account.
How customers choose
Nobody browses for an exterminator. They find a scorpion on the bathroom floor or termite wings on the windowsill, and they call whoever answers first and sounds like they know the problem. Pest control website design is built around that call: a number one tap away on every page, a page for each pest, and copy that a Texas inspector would read without wincing. Rodco Systems builds pest control websites in El Paso, Las Cruces and Juárez, in English and Spanish, with a page for every pest you treat.
How do customers choose a pest control company here?
Fast. Someone with a scorpion problem searches on a phone, taps the first result or two that mention scorpions and El Paso, glances at the reviews and calls. If nobody answers, they call the next one. The decision takes minutes, so the site’s job is to get them to the phone and give them a reason to trust you before it rings.
Scorpions are the search that sets this region apart. Texas A&M AgriLife counts 18 scorpion species in Texas, notes that scorpion species are most diverse in desert areas, and that scorpions hide during the day and come out at night, so people tend to find them after dark. A scorpion page with your inspection process, what the homeowner can seal up and a call button at the top answers the search people make at 11 p.m.
Termites are the slower sale. Texas A&M estimates subterranean termites cause about $500 million in damage a year in Texas, and swarmers, the winged ones people notice, usually show up in early spring. A termite page explains what a swarmer looks like, what to do with one and how to book an inspection.
What does your site have to do?
Ring the phone. A sticky call button, a WhatsApp button, and hours that say what happens after hours. Our AI receptionist answers from your own information and books inspections, and the missed-call text back catches anyone who hangs up.
Then turn one call into a plan. Quarterly service with reminders and text-to-pay invoices, through our CRM and automation service, keeps last spring’s scorpion customer on your route.
What do Texas rules mean for your copy?
They change the words. 4 TAC § 7.152 covers all pest control advertising, websites included, and it forbids calling a service “safe”, “harmless”, “non-toxic to humans and pets”, “environmentally friendly” or “organic”, or implying EPA approval. We write your site so it never needs them: we describe the method, the areas treated, what to do before and after, and how long to stay out.
The same rule requires your business name exactly as it appears on your TDA license, and 4 TAC § 7.141 puts the license number on your trucks after “TPCL #”. We put that number in the site footer too, because careful customers look it up before they let anyone spray inside.
What does the page look like? An illustrative wireframe
On a phone: your name, “Scorpions, termites and roaches in El Paso” and a big Call now button, with WhatsApp beside it. Then five pest tiles, a line with your TDA license number, a short “what to expect” section in three steps (inspection, treatment, follow-up), reviews from Google and the inspection request form with a photo upload. The Spanish page mirrors it, written in Spanish, with alacranes first.
That is an illustrative wireframe, not a client’s site. Your pests, your license and your service area go in.
Facts and sources
- Anyone in the business of structural pest control in Texas needs a business license from the Texas Department of Agriculture's Structural Pest Control Service for each business location, with a designated responsible certified applicator. Commercial licensees must carry at least $500,000 in bodily injury and property damage coverage with a $1,000,000 aggregate.Source: Texas Department of Agriculture, Structural Pest Control Business
- Texas pest control advertising, including digital media, must carry the business name as shown on the license and may not claim a service is safe, harmless, non-toxic to humans and pets, environmentally friendly or organic, or imply EPA approval.Source: 4 Tex. Admin. Code § 7.152, Advertising
- Texas pest control vehicles must show the business license number permanently affixed, after "Texas Pest Control License #" or "TPCL #", in characters at least two inches high and one inch wide in a contrasting color.Source: 4 Tex. Admin. Code § 7.141, Identification of Licensees and Apprentices
- Texas has 18 scorpion species, and only the striped bark scorpion occurs statewide. Scorpions hide by day and are active at night, and species are most diverse in desert areas.Source: Texas A&M AgriLife Extension, Scorpions (ENTO-PU-032)
- Texas A&M AgriLife estimates subterranean termites cause about $500 million in damage a year in Texas, and that an unprotected home has about a 70% chance of some termite damage within 25 years. Winged swarmers are usually active in early spring.Source: Texas A&M AgriLife Extension, Subterranean Termites (E-368)
- In New Mexico, commercial applicators are people who apply or supervise the application of pesticides on someone else's property for compensation, and inspections for wood-destroying organisms require a Commercial Applicator, Termite Technician or Pest Management Consultant license.Source: New Mexico Department of Agriculture, Commercial Applicators
- Mexico's NOM-256-SSA1-2012 requires urban pest control services to hold a licencia sanitaria before starting work and to give the customer a certificate listing the folio, the licencia sanitaria number, the pesticide and dose, the areas treated, safety recommendations and the pests controlled.Source: NOM-256-SSA1-2012, DOF January 29, 2013
- In 2025, El Paso County had 34 pest control establishments with employees, averaging 199 jobs, and Doña Ana County had 8 with 42 jobs (NAICS 561710).Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2025
Updated
What your site must do
- Phone call first
Must-have features
A phone number that is always one tap away.
Pest calls are urgent and happen on phones. A sticky call button and a WhatsApp button on every page, on every screen size.
One page per pest.
Scorpions, termites, roaches, bed bugs, rodents. Each page explains signs, your inspection and your treatment approach, and each ranks for its own search.
Copy that follows 4 TAC § 7.152.
No "safe", "non-toxic", "eco-friendly" or "organic" claims, and the business name exactly as licensed. We write around the forbidden words instead of hoping nobody notices.
Your license and insurance in the footer.
The TDA business license number and, if you choose, your coverage. Careful customers look it up before they let anyone spray inside.
An inspection request form.
Address, pest, where they've seen it and when, and a photo. Termite and scorpion inspections get booked instead of discussed.
Prep and aftercare pages.
What to do before treatment, how long to stay out, what to expect afterward. It cuts callbacks, and in Texas you already hand residential customers the consumer information sheet.
After-hours answering.
Our AI receptionist answers from your own information and books inspections; the missed-call text back catches the rest.
Recurring plans that renew on their own.
Quarterly service with reminders and text-to-pay invoices through our CRM and automation service, so a one-time scorpion call becomes a plan.
Rules and details
| No. | Rule | Source |
|---|---|---|
| 1 | Texas: any person engaged in the business of structural pest control must secure a business license from TDA's Structural Pest Control Service for each business location and designate a responsible certified applicator. | texasagriculture.gov |
| 2 | Texas advertising, including digital media, must include the business name as on the business license, and may not claim safety ("safe", "harmless", "non-toxic to humans and pets"), environmental benefits ("environmentally friendly", "organic"), EPA endorsement, or anything the licensee can't substantiate (4 TAC § 7.152). | law.cornell.edu |
| 3 | Texas: for indoor treatments at a private residence, the applicator makes the consumer information sheet available to the owner; at rental properties with five or more units, notice is posted at least 48 hours before each planned treatment (4 TAC § 7.147). | law.cornell.edu |
| 4 | Mexico: urban pest control services need a licencia sanitaria before starting, and must give the customer a service certificate with the folio, licencia sanitaria number, method, pesticide, dose, areas treated and safety recommendations (NOM-256-SSA1-2012, 5.2 and 5.9). | platiica.economia.gob.mx |
The Rodco setup for this industry
Websites & visibility
- Website design
Custom-designed sites that load fast on a phone. The domain and every file are yours.
- Bilingual websites
Native English and Spanish, not a translate button, with hreflang set up correctly.
- SEO
Technical and local SEO, with a plain account of what actually moves rankings.
- Google & Bing Business Profiles
Your Google and Bing listings kept current: categories, photos, Q&A and reviews, edited in stages to avoid a suspension.
- Google Ads management
Search campaigns and Local Services Ads, with call and form tracking.
Front office
- AI receptionist
An AI assistant set up for your business that answers inbound calls and chats in English and Spanish and books appointments.
- Review management
A review request after every job, set up for you, plus monitoring and replies. No gating, no incentives.
Business systems
- Custom CRM setup
A CRM built around how you work: contacts, jobs, estimates and follow-up in one place, in your own account.
Region notes
El Paso
El Paso County had 34 pest control businesses with employees in 2025, averaging 199 jobs. Scorpions are the local search: Texas A&M counts 18 species in the state, with the most variety in desert areas, and they come out at night, so the scorpion page should be built for the late-evening call. Every ad and page carries the business name exactly as it appears on your TDA license, without the "safe" or "non-toxic" claims the rule forbids, and the TPCL number goes on the trucks.
Southern New Mexico
New Mexico licenses people rather than companies: anyone applying pesticides on someone else's property for pay needs a commercial applicator license from the New Mexico Department of Agriculture, and termite inspections need a commercial applicator, termite technician or pest management consultant license. A Las Cruces page should name the licensed applicator. Doña Ana County had 8 pest control businesses with employees in 2025, a small field, so reviews and a fast answer carry a lot of weight.
Ciudad Juárez
In Juárez the word is "fumigadora", and the paper customers ask for is the certificado. NOM-256-SSA1-2012 requires a licencia sanitaria before the service starts and a certificate for every service with the folio, the licencia number, the pesticide, the dose and the areas treated. That certificate is what a business customer keeps on file after the service, so the Spanish page should say you issue it and show your licencia sanitaria number. INEGI lists 7 pest control companies in Juárez, 2 with a website.
Why Rodco Systems
- Quality
- Custom design for your business, built to load fast on a phone.
- Speed
- A free sample of your home page in one business day, and live in as little as 48 hours after your approval.
- Price
- Rodco Systems consistently undercuts local competition, with higher quality. See how prices compare
- Ownership
- You own your site, domain and accounts instead of renting them.
- Bilingual
- Your site and your service in English and Spanish.
- Local
- Based in El Paso, serving El Paso, southern New Mexico and Ciudad Juárez.
- In person
- In person across El Paso and Las Cruces.
Questions
Can my pest control website say our treatments are safe for kids and pets?
Not in Texas. 4 TAC § 7.152 bars pest control advertising, digital included, from claiming a product or service is "safe", "harmless", "non-toxic to humans and pets", "environmentally friendly" or "organic", or implying EPA approval. Describe what you do instead: the method, where you treat, what the customer should do before and after, and how long to stay out.
What has to appear in my ads and on my website?
Your business name exactly as it appears on your TDA business license; the rule covers written, audio, video and digital ads. Your trucks carry the license number after "TPCL #" in letters at least two inches high. Showing the license number on the site isn't required by that rule, but it's the first thing a careful customer looks up, so we put it in the footer.
Do scorpions really justify their own page?
In this region, yes. Texas has 18 scorpion species according to Texas A&M AgriLife, scorpion diversity is highest in desert areas, and they're active at night, which is when people find them in the bathtub and call. A scorpion page that explains your inspection and what the customer can seal up answers the search people make at 11 p.m.
What should a termite page include?
What swarmers look like (winged, about 3/8 inch, usually in early spring), what to do with one (save it for identification), how your inspection works and how to book it. Texas A&M estimates subterranean termites do about $500 million in damage a year in Texas, and an unprotected home has about a 70% chance of some damage within 25 years. Use those numbers with the source, not as a scare line.
How do I catch the calls that come in at night?
Pest calls don't keep business hours. Our AI receptionist answers from your own information, books the inspection into your calendar and hands off to a person by the rules you set, and our missed-call text back catches anyone who hangs up. You see a summary of each call in the morning.
I work in Juárez too. What do Mexican customers expect to receive?
Under NOM-256-SSA1-2012, the service needs a licencia sanitaria before it starts, and the customer gets a certificate with a folio, your licencia sanitaria number, the pesticide and dose, the areas treated, safety recommendations and the pests controlled. It is the paper a business customer keeps, so your Spanish page should say you issue it.
How do I market a pest control business?
Be the number people find when they see the pest. Give scorpions, termites, bed bugs and roaches their own pages, keep the call button on screen, and catch after-hours calls with an answering service or a callback promise you keep. Recurring service plans sold on the site with clear terms turn one-time calls into year-round customers. In El Paso, Las Cruces and Juárez, every pest page should exist in Spanish as well as English.
Tell us what your business needs
You get a free sample of your website and a fixed written quote for the services you actually need.