Startup website design for new businesses

You picked a name, maybe filed it, maybe not yet. Now you need a website that makes a stranger understand the business in a few seconds. Startup website design for a new business isn’t about a big site. It’s about a small one that says the right things, collects interest before you open, and can grow without being rebuilt. Rodco Systems builds first websites for new businesses in El Paso, Las Cruces and Juárez, with a free sample of the home page in one business day and the domain in your name.

How many people are starting something here?

A lot. The Census Bureau’s Business Formation Statistics counted 544,146 business applications in Texas in 2025, about 1,490 a day, and 40,758 in New Mexico. About 151,000 of the Texas applications were the kind the Bureau flags as likely to hire. Each of those founders is asking for the same customers’ attention, and a site that explains the business in one screen is how a new name gets remembered.

What should be in place before the site goes up?

A few things that cost little or nothing and save trouble later.

The name. Check that the domain is free before you file, and file the name you’ll actually use. In Texas, an LLC’s certificate of formation is $300 at the Secretary of State and an assumed name certificate for an entity is $25; sole proprietors file their DBA with the county clerk.

The EIN, if you need one. The IRS gives it out for free online in minutes. Sites that charge a fee for it are not the IRS.

The address question. Google’s Business Profile doesn’t accept virtual offices. If you serve customers at their place, you hide your home address and set a service area. If you’re online-only, the website carries search on its own, and we plan for that.

In Mexico, the S.A.S. lets one or more individuals form a company online for free in about 24 hours, up to 5 million pesos in annual income, with an e.firma for each shareholder.

What does a first website have to do?

Say what, who and where in the first screen, then ask for one thing.

A stranger reading a new name has no context. The first lines say what you sell, who it’s for and where you work. Below that, one main action: join the waitlist, book a call, or request a quote. Then a short about section that says who’s behind it, because a new business is mostly a person people decide to trust.

Before opening day, the main action is usually a waitlist or an early-access form. Those names are your first customers, and an email to them on launch day costs nothing.

What does the page look like? An illustrative wireframe

Picture a phone screen. At the top: the name, one sentence (“Same-day phone screen repair on the Eastside, opening March 2027”) and one button, Get notified. Below, three short points on what’s different, a photo of the founder or the workspace, and a two-line about. At the bottom, the same button and links to the social accounts. After launch, Get notified becomes Book a repair, and the waitlist gets one email. On the Spanish page, the same layout in Spanish.

That’s an illustrative wireframe, not a client’s site. Your name, offer and photos go in.

How does the site grow?

With evidence. We set up analytics from day one, so after a few months you can see which pages people read and where they came from. The second version adds what the numbers ask for: a page per service, booking or ordering, a second language if you started with one, reviews once you have them. Because you own the domain and the files, every step builds on the first one instead of replacing it.