Real estate website design for agents and brokerages
- Live in as little as 48 hours
- English and Spanish
- You own your site, domain and accounts
At a glance
- Real estate website design for agents, teams and brokerages in El Paso, Las Cruces and Ciudad Juárez.
- Rodco Systems builds the site with the TREC or NMREC notices and broker details in place, adds the IDX search your MLS and broker approve, and connects lead forms to fast follow-up.
- Relocation pages for families moving to Fort Bliss, and Spanish pages for buyers on both sides of the border.
- Housing ads set up within Meta's housing rules and the Fair Housing Act.
- A free sample of your home page in one business day, before you pay. A site with your listings linked can be live in as little as 48 hours after you approve; a full IDX build gets a dated timeline in the quote.
How customers choose
Buyers and renters choose an agent online before they ever call one. They search a neighborhood, scroll listings, read the agent’s page and fill out a form when something fits. Real estate website design for El Paso and Las Cruces has to do three things at once: carry the state’s required notices, keep the buyer searching on your site, and get the lead to you while they’re still interested. Rodco Systems builds real estate websites for agents and brokerages in El Paso and Las Cruces, in English and Spanish, with the TREC and NMREC notices built in.
How do buyers pick an agent here?
They start from a move. Fort Bliss is a steady source of them: the Texas Comptroller’s 2025 study counts 28,040 active-duty soldiers and 18,492 dependents tied to the post. A family with orders compares neighborhoods from another state, often on a phone, and the agent whose page answers “how far is it from the gate, and which school district?” gets the call.
They look at the agent, not just the brokerage. Google allows each agent a Business Profile of their own, separate from the brokerage’s, and each one should point to that agent’s page on your site with their sales, their languages and their reviews.
And they read in two languages. Spanish-speaking families in El Paso, buyers from Juárez and agents who serve both need pages that match, with the same listings and the same disclosures.
What does your site have to do?
Capture the lead and stay inside the rules while doing it.
The rules come first because they’re on every page. In Texas, TREC requires two links on the homepage, the Information About Brokerage Services notice and the Consumer Protection Notice, in a readily noticeable place at a set type size, and your broker’s name in ads at least half the size of your largest contact information. In New Mexico, NMREC requires the brokerage’s trade name and office phone number in every ad. We build those into the template so a new page can’t go live without them.
Then the search. An IDX search on your own site, approved by your MLS and your broker, keeps the buyer looking at homes with your name on the page. Your listings, your sold homes and your neighborhood pages sit around it.
Then the follow-up. A lead form on a Sunday night is worth what you do with it in the next few minutes. Forms go to your phone and to your follow-up system, which sends a first reply in the buyer’s language right away.
What does the page look like? An illustrative wireframe
On a phone: your name and brokerage, a search bar, and two buttons, Call and Schedule a showing. Below that, your current listings, then “Moving to Fort Bliss?” with drive times and school districts, then neighborhood pages, then sold homes and reviews. At the bottom of every page, the TREC notice links and your broker’s details. The Spanish page has the same layout and the same notices.
That’s an illustrative wireframe, not a client’s site.
How do housing ads work on Facebook and Instagram?
Under their own rules. Since 2019, housing advertisers on Facebook can’t target by age, gender or ZIP code, and in 2022 Meta settled a Fair Housing Act case with the Justice Department by dropping its Special Ad Audience tool for housing ads. The Fair Housing Act also covers the words in the ad: describe the home and the neighborhood, never the kind of buyer who should live there. We write and run your housing ads inside those limits, with the landing page on your own site so every lead comes to you.
Facts and sources
- The Texas Comptroller's 2025 study counts 41,527 direct employees at Fort Bliss, including 28,040 active-duty Army personnel, plus 18,492 affiliated dependents.Source: Texas Comptroller of Public Accounts, Fort Bliss economic impact, 2025
- Since March 2019, advertisers running housing, employment or credit ads on Facebook can't target by age, gender or ZIP code.Source: Meta Newsroom, Doing More to Protect Against Discrimination in Housing, Employment and Credit Advertising
- In a 2022 Fair Housing Act settlement with the Justice Department, Meta agreed to stop using its Special Ad Audience tool for housing ads, build a system to reduce disparities in ad delivery, and pay a $115,054 civil penalty.Source: U.S. Department of Justice, United States v. Meta Platforms, Inc.
- In 2025, El Paso County had 197 real estate agent and broker offices with payroll, averaging 483 jobs, and Doña Ana County had 52. Agents paid by commission through a brokerage mostly aren't in these counts.Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2025
- INEGI's business directory (May 2026) lists 79 real estate agencies and brokers in Juárez; 17 of them (21.5%) list a website.Source: INEGI, DENUE 05/2026, Chihuahua
- Google allows real estate agents and other public-facing practitioners their own Business Profile. Where several work from one office, the brokerage keeps its own profile and each agent's profile uses only the agent's name.Source: Google Business Profile Help, Guidelines for representing your business
Updated
What your site must do
- Lead form
- Property search (IDX)
Must-have features
TREC or NMREC notices built into every page.
The two TREC homepage links at the required type size, the broker's name at the required size, and NMREC's trade name and office phone, set once in the template so no new page goes live without them.
Lead forms that reach you in minutes.
A buyer who fills out a form on a Sunday evening calls the next agent if nobody answers. Forms go to your phone and to your follow-up system, with an automatic first reply in the buyer's language.
An IDX search your MLS approves.
Search on your own site keeps the buyer with you. Your listings, sold homes and neighborhood pages sit around it.
Fort Bliss relocation pages.
Drive times to the gates, school districts and VA loan basics, written for a family deciding from another state.
Neighborhood pages that pass the swap test.
Each one with its own facts, such as schools, drive times and price ranges you can back with your own sales, so none of them reads like the next one with a different name.
Spanish pages that match the English ones.
Same listings, same notices, same follow-up. Buyers from Juárez and Spanish-speaking families in El Paso read them first.
Fair Housing language in ads and on the page.
Describe the property and the neighborhood, never who should live there. Housing ads on Meta run under its housing rules.
Rules and details
| No. | Rule | Source |
|---|---|---|
| 1 | Texas license holders must link "Texas Real Estate Commission Information About Brokerage Services" (10 pt or larger) or "TREC Information About Brokerage Services" (12 pt) in a readily noticeable place on the homepage of each business website (22 TAC § 531.20). | law.cornell.edu |
| 2 | The same homepage must link "Texas Real Estate Commission Consumer Protection Notice" (10 pt) or "TREC Consumer Protection Notice" (12 pt) (22 TAC § 531.18). | law.cornell.edu |
| 3 | Texas ads must show the broker's name at least half the size of the largest contact information for an agent or team, and team names can't use terms such as "brokerage", "company" or "associates". On websites and social media the required details can sit on a page or profile reached by a direct link (22 TAC § 535.155). | law.cornell.edu |
| 4 | New Mexico real estate advertising must be true and factual and use the brokerage's trade name and current office phone number; an associate broker's ad shows the brokerage name at least 33% the size of the associate broker's name (16.61.32.8 NMAC). | srca.nm.gov |
| 5 | The Fair Housing Act bars any notice, statement or advertisement for the sale or rental of a dwelling that indicates a preference, limitation or discrimination based on race, color, religion, sex, handicap, familial status or national origin (42 U.S.C. § 3604(c)). | law.cornell.edu |
| 6 | Mexico's restricted zone is the 100 km strip along the borders; foreigners use residential property there through a trust held by a credit institution with a permit from the Secretaría de Relaciones Exteriores (Ley de Inversión Extranjera, Arts. 2 and 11). | diputados.gob.mx |
The Rodco setup for this industry
Websites & visibility
- Website design
Custom-designed sites that load fast on a phone. The domain and every file are yours.
- Bilingual websites
Native English and Spanish, not a translate button, with hreflang set up correctly.
- SEO
Technical and local SEO, with a plain account of what actually moves rankings.
- Google & Bing Business Profiles
Your Google and Bing listings kept current: categories, photos, Q&A and reviews, edited in stages to avoid a suspension.
- Google Ads management
Search campaigns and Local Services Ads, with call and form tracking.
- Facebook and Instagram ads
Meta campaigns set up under the Special Ad Category rules where they apply.
Front office
- AI receptionist
An AI assistant set up for your business that answers inbound calls and chats in English and Spanish and books appointments.
Business systems
- Custom CRM setup
A CRM built around how you work: contacts, jobs, estimates and follow-up in one place, in your own account.
Region notes
El Paso
El Paso County had 197 real estate offices with payroll in 2025 (BLS), and most agents work under one of them. Fort Bliss is the steady source of moves: 28,040 active-duty soldiers and 18,492 dependents in the Comptroller's 2025 count. A relocation page should give drive times to the gates and name the school districts the way families compare them (El Paso ISD, Socorro ISD, Ysleta ISD, Canutillo ISD). Every page carries the two TREC homepage links and your broker's name at the size the rule sets.
Southern New Mexico
Doña Ana County had 52 real estate offices with payroll in 2025 (BLS). New Mexico's rule is different from Texas's: the brokerage's trade name and current office phone number go in every ad, and an associate broker's ad shows the brokerage name at a third of the size of the agent's. Agents who sell on both sides of the state line, in Sunland Park, Santa Teresa or Anthony, need both sets of disclosures, and the site keeps each one on the right pages.
Ciudad Juárez
INEGI lists 79 real estate agencies and brokers in Juárez, and 17 (21.5%) list a website. The market works in two languages, and American buyers in Juárez go through a fideicomiso because the city sits inside Mexico's 100-kilometer restricted zone. An English page that explains the trust, names the notario público's role and quotes in pesos with a dollar reference answers the questions a buyer from El Paso brings.
Why Rodco Systems
- Quality
- Custom design for your business, built to load fast on a phone.
- Speed
- A free sample of your home page in one business day, and live in as little as 48 hours after your approval.
- Price
- Rodco Systems consistently undercuts local competition, with higher quality. See how prices compare
- Ownership
- You own your site, domain and accounts instead of renting them.
- Bilingual
- Your site and your service in English and Spanish.
- Local
- Based in El Paso, serving El Paso, southern New Mexico and Ciudad Juárez.
- In person
- In person across El Paso and Las Cruces.
Questions
What does TREC require on a Texas agent's website?
Two links in a readily noticeable place on the homepage: "Texas Real Estate Commission Information About Brokerage Services" in at least 10-point type (or "TREC Information About Brokerage Services" in 12-point), and "Texas Real Estate Commission Consumer Protection Notice" (or the TREC short form in 12-point). Your ads also need your broker's name at least half the size of the largest contact information for you or your team. We build all of that into the template so every page carries it.
What about New Mexico?
NMREC's advertising rule requires ads to be true and factual and to show your brokerage's trade name and its current office phone number. An associate broker's ad shows the brokerage name in type at least a third the size of the associate broker's name. Short displays such as social posts can link to a page with the full disclosure, and that page lives on your site.
Why can't I target my Facebook ads by age or ZIP code?
Housing ads on Facebook and Instagram can't be targeted by age, gender or ZIP code, a rule Meta adopted in 2019. In 2022 Meta settled a Fair Housing Act case with the Justice Department and agreed to stop using its Special Ad Audience tool for housing ads. The ad copy itself also falls under the Fair Housing Act: no statement of preference based on race, color, religion, sex, disability, familial status or national origin. We write and run housing ads inside those rules.
Can I show MLS listings on my site?
Through IDX, if your broker participates and your MLS approves the vendor. We add the IDX search your MLS and broker allow, styled to match your site, and put your own listings, sold homes and neighborhood pages around it. The IDX vendor's terms and the MLS display rules apply to that part of the page.
How do I reach soldiers moving to Fort Bliss?
With pages that answer what a family asks before orders turn into a lease or a purchase: how far each neighborhood is from the gates, which school district it's in, and what buying with a VA loan looks like with you. The Texas Comptroller counts more than 28,000 active-duty soldiers at Fort Bliss and 18,000-plus dependents. A relocation page in plain English is the one they'll send to their spouse.
Can American clients buy a house in Juárez?
Yes, through a fideicomiso. Juárez sits inside Mexico's restricted zone, the 100-kilometer strip along the border, where a foreigner uses residential property through a trust held by a Mexican bank with a permit from the Secretaría de Relaciones Exteriores. A Juárez agency's English page should explain that step and name the notario público who handles the deed.
How do I get more clients as a real estate agent?
Show that you know the neighborhoods you work. Write a page for each area with the commute, the housing types and the price range buyers ask about, keep listings on your own site, and answer every form within minutes. Ask clients who closed for a Google review. In El Paso and Las Cruces, Fort Bliss relocations and Spanish-speaking buyers are two groups a focused page can reach.
Tell us what your business needs
You get a free sample of your website and a fixed written quote for the services you actually need.