Roofing website design and marketing
- Live in as little as 48 hours
- English and Spanish
- You own your site, domain and accounts
At a glance
- For roofing contractors, flat-roof and coating crews and impermeabilización companies in El Paso, Las Cruces and Ciudad Juárez.
- Rodco Systems builds the site around the estimate request, with storm and repair pages ready before the monsoon and insurance wording that stays inside Texas law.
- Written in English and in Spanish by people, including the impermeabilización pages Juárez homeowners search for.
- Based in El Paso, Texas. In person across El Paso and Las Cruces, remote anywhere in the region.
- Start with the form, a call, WhatsApp or email. A free sample of your home page is ready in one business day, next to a fixed written quote; after your approval the site can be live in as little as 48 hours, and the domain and every account belong to you.
How customers choose
Roof work in this region runs on weather. The monsoon builds over Mexico in May and June, its wet phase usually reaches southwest New Mexico in early July, and the first heavy storm turns a dry ceiling into a stained one. Roofing website design here is about being findable before that storm, then making the estimate request easy: the roof type, the address, a few photos from the phone. Rodco Systems builds roofing websites in El Paso, Las Cruces and Juárez, in English and Spanish, and yours can be live in as little as 48 hours after you approve the sample, well before the first storm.
Get the storm pages up before the storm
Google needs time to find and rank a page. Leak repair, storm damage, flat roofs and coatings, and hail or wind damage each get their own page, written and live by early summer. When the first storm comes, the homeowner searching “roof leak repair El Paso” lands on a page built for that search, with a call button and an estimate form.
The form asks for what you’d ask on the phone: address, roof type, what they see inside and out, and photos. You know whether it’s a patch or a tear-off before you load the truck.
What can a roofing site say about insurance?
Less than you might think. Texas law bars contractors from waiving, rebating or absorbing a customer’s deductible, so “we cover your deductible” and “free roof” are out. A contractor also can’t act as a public adjuster on a job or advertise adjusting services, and the Texas Department of Insurance points to a rule that counts websites as advertisements. “We negotiate with your insurer” and “we’ll get every dime you’re owed” are the kind of lines TDI calls out.
What the site can do: describe the roof work, show the damage you document and offer a written estimate. If the job is paid from an insurance settlement and runs $1,000 or more, the contract has to tell the homeowner that they pay the deductible, so we put that notice in the estimate template.
Flat roofs, coatings and stucco
If you work on flat roofs with parapets, coatings or the stucco around them, those are separate searches from shingle and tile, and they get separate pages and their own gallery photos. A homeowner with a flat roof wants to see a flat roof.
Impermeabilización across the river
In Juárez, the word to own is impermeabilización, the sealing of concrete losas. The Spanish page leads with that word, shows prices in pesos and ends in a written presupuesto, which Mexican consumer law requires before the work. The same page works for Spanish-reading homeowners in El Paso.
Facts and sources
- Texas bars contractors from waiving, rebating or absorbing a policyholder's insurance deductible (Business and Commerce Code § 27.02). A contract of $1,000 or more paid from an insurance settlement must include written notice that the policyholder must pay the deductible, and the insurer may ask for proof of payment.Source: Texas Department of Insurance, Roofing and insurance: Know the law
- A Texas contractor may not act as a public adjuster on a property where it provides contracting services, or advertise adjusting services (Insurance Code § 4102.163). TDI cites 28 TAC § 21.102(1), whose definition of advertisement includes websites.Source: Texas Department of Insurance, Roofing and insurance: Know the law
- The National Weather Service's El Paso office notes that most of New Mexico and Arizona receive 40% to 60% of their yearly precipitation during the monsoon, and names flash flooding as a leading monsoon hazard.Source: National Weather Service El Paso, Monsoon background
- NWS Albuquerque puts the average onset of the monsoon's moist phase around July 3 in southwest New Mexico, after the pattern develops over Mexico in May and June.Source: National Weather Service Albuquerque, North American Monsoon highlights
- The City of El Paso lists residential roofing among the work that requires general contractor registration, along with new homes, additions and alterations; registration takes a liability certificate naming the City and a blanket construction bond.Source: City of El Paso, Contractor Registration Requirements (rev. July 2024)
- New Mexico licenses roofing contractors under the Construction Industries Division's GS-21 classification.Source: 14.6.6 NMAC, Classifications and scopes
- In 2025, El Paso County had 62 roofing contractor establishments with 306 jobs, and Doña Ana County had 18 with 104 jobs. The counts cover roofing businesses with employees.Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2025
- Mexican consumer law requires a written presupuesto before a service, with the cost of materials and labor and how long it is valid, and an invoice or receipt afterward listing materials, prices and the guarantee given (LFPC Arts. 59 and 62).Source: Ley Federal de Protección al Consumidor (last reform DOF 12-12-2025)
Updated
What your site must do
- Quote request
Must-have features
Storm and leak pages live before the monsoon.
Leak repair, storm damage, flat roofs and coatings, each on its own page and indexed by early summer, when people start searching.
An estimate form that takes photos.
Address, roof type, what the customer sees inside and outside, and photos from the phone. You know whether it's a patch or a tear-off before you drive out.
Insurance wording that stays inside Texas law.
No deductible offers, no 'we handle your claim', no adjusting promises. Websites count as advertisements, and TDI lists these lines as violations.
A deductible notice in the estimate template.
Texas requires it on contracts of $1,000 or more paid from an insurance settlement.
Registration and license lines by region.
Your El Paso registration name on Texas pages, your GS-21 license number on New Mexico pages and bids.
A gallery of finished roofs by type.
Shingle, tile, flat roofs with coatings, parapet and stucco repair, each with the part of town and the scope.
Impermeabilización pages in Spanish with prices in pesos.
For Juárez and for Spanish-reading El Paso homeowners, with the presupuesto por escrito as the next step.
Rules and details
| No. | Rule | Source |
|---|---|---|
| 1 | Texas contractors may not waive, rebate or absorb an insurance deductible, and contracts of $1,000 or more paid from an insurance settlement must state that the policyholder pays it (Bus. & Com. Code § 27.02). | tdi.texas.gov |
| 2 | Texas contractors may not act as public adjusters on properties they work on or advertise adjusting services, and websites count as advertising (Ins. Code § 4102.163; 28 TAC § 21.102(1)). | tdi.texas.gov |
| 3 | New Mexico roofing contractors hold the CID's GS-21 classification, and every contractor's license number goes on all written bids and permit applications (14.6.6.9 NMAC; NMSA 1978 § 60-13-19). | srca.nm.gov |
| 4 | In Mexico, the provider gives a written presupuesto before the service and an invoice or receipt with materials, prices and guarantee afterward (LFPC Arts. 59 and 62). | diputados.gob.mx |
The Rodco setup for this industry
Websites & visibility
- Website design
Custom-designed sites that load fast on a phone. The domain and every file are yours.
- Bilingual websites
Native English and Spanish, not a translate button, with hreflang set up correctly.
- SEO
Technical and local SEO, with a plain account of what actually moves rankings.
- Google & Bing Business Profiles
Your Google and Bing listings kept current: categories, photos, Q&A and reviews, edited in stages to avoid a suspension.
- Google Ads management
Search campaigns and Local Services Ads, with call and form tracking.
- Facebook and Instagram ads
Meta campaigns set up under the Special Ad Category rules where they apply.
Front office
- Review management
A review request after every job, set up for you, plus monitoring and replies. No gating, no incentives.
Business systems
- Custom CRM setup
A CRM built around how you work: contacts, jobs, estimates and follow-up in one place, in your own account.
Region notes
El Paso
El Paso County had 62 roofing businesses with payroll in 2025, with about 300 jobs between them, so a homeowner after a storm isn't short of names. What separates you is a site that answers before they call: the roof types you work on, the parts of town you cover, photos of finished jobs and a form that takes pictures. Residential roofing here falls under the City's general contractor registration, so the registered name goes on the site, and Texas insurance law keeps deductible offers and claim-handling promises off it.
Southern New Mexico
New Mexico licenses roofers under the CID's GS-21 classification, and the license number goes on every written bid, so it belongs on the Las Cruces pages and the estimate template. Doña Ana County had 18 roofing businesses with payroll in 2025. NWS Albuquerque puts the average monsoon onset in southwest New Mexico around July 3, which makes June the month to have leak and storm pages live.
Ciudad Juárez
In Juárez the service to lead with is impermeabilización, the sealing of concrete losas, sold before the summer rains. The Spanish page leads with it, shows prices in pesos (per square meter if that's how you quote), and ends in a written presupuesto, which Mexican consumer law requires before the work, followed by a receipt that lists materials and the guarantee you give. Put WhatsApp in every section so the customer can send a photo of the stain on the ceiling, and write the warranty in your own terms, years and conditions, never as a promise we make for you.
Why Rodco Systems
- Quality
- Custom design for your business, built to load fast on a phone.
- Speed
- A free sample of your home page in one business day, and live in as little as 48 hours after your approval.
- Price
- Rodco Systems consistently undercuts local competition, with higher quality. See how prices compare
- Ownership
- You own your site, domain and accounts instead of renting them.
- Bilingual
- Your site and your service in English and Spanish.
- Local
- Based in El Paso, serving El Paso, southern New Mexico and Ciudad Juárez.
- In person
- In person across El Paso and Las Cruces.
Questions
Can my website say we'll handle the insurance claim?
Not in Texas. A contractor can't act as a public adjuster on a property it's working on, or advertise adjusting services, and the Texas Department of Insurance points to a rule that counts websites as advertisements. Lines like "we negotiate with your insurance company" or "we'll get every dime you're owed" are the kind TDI flags. The site can describe the roof work, show the damage you document and offer a written estimate. The claim stays with the homeowner, the insurer or a licensed public adjuster.
Can I advertise that we cover the deductible?
No. Texas law bars a contractor from waiving, rebating or absorbing a policyholder's deductible, and the insurer can ask the homeowner for proof it was paid. A contract of $1,000 or more paid from an insurance settlement must also carry a written notice that the policyholder pays the deductible. We build that notice into the estimate template and keep "free roof" and "no out of pocket" off the site.
When should storm and leak pages go live?
Before the rain. The National Weather Service in Albuquerque puts the average start of the monsoon's wet phase around July 3 in southwest New Mexico, after it builds over Mexico in May and June. Pages for leak repair, storm damage, flat roofs and coatings should be live and indexed by early summer, not written the week after the first storm.
Does a roofing website need a license number?
It depends on where you work. In El Paso, residential roofing falls under the City's general contractor registration, so the name you registered goes on the site. In New Mexico, roofing contractors hold the CID's GS-21 classification, and the license number has to be on every written bid. We put the right line on each region's pages and on the estimate template.
Do you build sites for impermeabilización companies in Juárez?
Yes, remotely, with the Spanish page first. It shows the main services with prices in pesos, by the square meter if that is how you quote, leads to a written presupuesto as Mexican consumer law requires, and puts WhatsApp in every section so the customer can send a photo of the losa. The quote for your site can be in pesos or dollars.
How do I market a roofing company?
Get found before the storm and look credible after it. Publish leak-repair and storm pages before the monsoon, keep your Google profile current with job photos and reviews, and use an estimate form that takes roof photos. Keep insurance and deductible wording inside the Texas rules covered above. In El Paso, Las Cruces and Juárez, Spanish pages matter, because many owners of flat roofs search for "impermeabilización" rather than roofing.
Tell us what your business needs
You get a free sample of your website and a fixed written quote for the services you actually need.