Landscaping website design and marketing
- Live in as little as 48 hours
- English and Spanish
- You own your site, domain and accounts
At a glance
- For landscapers, xeriscape designers, irrigation installers and lawn crews in El Paso, Las Cruces and Ciudad Juárez.
- Rodco Systems builds a portfolio of your own before-and-after jobs and a quote form that takes the address, the yard size and photos from the customer's phone.
- Pages in English and Spanish, each written for the reader, with the local watering rules and rebates stated correctly.
- We meet in person in El Paso and Las Cruces; Juárez and the rest of the region by video call and WhatsApp.
- Start with a free sample of your home page, ready in one business day. Once you approve it, the site can be live in as little as 48 hours, and the domain and accounts stay yours.
How customers choose
People hire a landscaper after they’ve seen a yard they like. Landscaping website design puts that yard in front of them: your own before-and-after photos, a clear list of what you do, and a quote form that takes the address and a few phone pictures. In El Paso and Las Cruces, it also gets the water rules right, because customers here know them. Rodco Systems builds landscaping websites in El Paso and Las Cruces, in English and Spanish, with your own photos up front and a quote form that takes pictures.
How do customers pick a landscaper here?
By the photos, then by the answer they get. Someone tired of a brown lawn and a high water bill searches, scrolls through two or three galleries and asks for quotes from the ones whose work looks like what they want. Whoever replies first with a real number tends to get the visit.
That makes the gallery the most important page on the site, and it has to be yours. Grass to gravel and native plants, a broken drip line to a working one, a dirt lot to a patio. Stock photos of green lawns in another climate tell a desert homeowner you don’t work here.
What does your site have to do?
Get a quote request you can price. The form asks for the address, what they want done, the rough size of the yard and two or three photos from their phone. With that, a lot of small jobs can be priced without a drive, and you can tell which design jobs deserve the visit.
Then make the recurring work easy. Monthly or biweekly maintenance customers should be able to book and reschedule without calling. Our CRM and automation service handles the booking and the reminder text the day before, and when you miss a call because you’re running a trencher, the caller gets a text back right away instead of calling the next landscaper on Google.
What do the water rules mean for your page?
They are content, and good content. In El Paso and Las Cruces, residential watering is off on Mondays, even and odd addresses get alternating days, and from April 1 to September 30 sprinklers run only before 10 a.m. or after 6 p.m. A homeowner converting to xeriscape wants to hear that you set controllers to that schedule.
El Paso Water’s current rebates are worth naming correctly: $75 for a WaterSense-labeled smart controller, up to $1,000 for rainwater harvesting and up to $250 for laundry-to-landscape. There’s no turf-removal rebate on the list today. A page that says so is more believable than one that hints at money that isn’t there.
If you install or repair irrigation in Texas, the licensed irrigator’s “LI” number goes on every ad, in any media. We put it in the footer of every page and on the irrigation service page.
What does the page look like? An illustrative wireframe
On a phone: your company name, a line like “Xeriscape and irrigation, Westside and Upper Valley”, and two buttons, Get a quote and Call. Then a swipeable before-and-after gallery, four service tiles (xeriscape, irrigation, maintenance, trees and shrubs), a short plant list with photos, your reviews, the watering schedule in a small box and the quote form with a photo upload. The Spanish page carries the same order, written in Spanish.
That is an illustrative wireframe, not a client’s site. Your photos, your service area and your license go in.
Facts and sources
- El Paso Water's residential rebates pay $75 for a WaterSense-labeled smart irrigation controller (one per home), up to $1,000 for a rainwater collection system and up to $250 for a laundry-to-landscape graywater system, with the application due within 60 days of purchase. The current list has no turf-replacement rebate.Source: El Paso Water, Rebate Programs
- El Paso's Water Conservation Ordinance (Municipal Code ch. 15.13) bans residential watering on Mondays, gives even-numbered addresses Tuesday, Thursday and Saturday and odd-numbered addresses Wednesday, Friday and Sunday, and from April 1 to September 30 allows outdoor watering only before 10 a.m. or after 6 p.m. Thirty-day permits are available to establish new lawns.Source: El Paso Water, Watering Schedule
- Las Cruces uses the same pattern: no outdoor watering on Mondays, even addresses Tuesday, Thursday and Saturday, odd addresses Wednesday, Friday and Sunday, and from April 1 to September 30 only before 10 a.m. and after 6 p.m. The city's Water Conservation Program holds free Water Wise Landscaping workshops each spring and fall.Source: City of Las Cruces, Water Conservation
- In Texas, all advertising for irrigation services, regardless of the media, must display the licensed irrigator's number in the form "LI" plus the number, and work vehicles must show it in block letters at least two inches high on both sides.Source: 30 Tex. Admin. Code § 344.70, Advertisement
- New Mexico's Construction Industries Division puts potable water irrigation sprinkler systems under the MM-1 plumbing classification.Source: 14.6.6 NMAC, Mechanical license classifications
- In 2025, El Paso County had 91 landscaping services establishments with employees, averaging 902 jobs, and Doña Ana County had 36 with 228 jobs (NAICS 561730).Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2025
- Google's U.S. Local Services Ads list lawn care as a category that requires general and professional liability insurance, state business and owner licenses where they apply, and background checks for select users.Source: Google Local Services Help, Requirements by category (US)
Updated
What your site must do
- Quote request
Must-have features
A before-and-after gallery of your own jobs.
Grass to rock and native plants, a dead drip line to a working one. In a desert city the change is the product, and only your own photos prove you did it.
A quote form that takes photos.
Address, service, rough yard size and two or three phone photos. You can price small jobs without a drive and choose which visits are worth making.
Service pages split by job.
Xeriscape conversion, irrigation repair, tree and shrub care, monthly maintenance. Each one answers different questions and ranks for a different search.
The water rules and rebates, stated correctly.
Watering days and summer hours for El Paso and Las Cruces, plus El Paso Water's controller, rainwater and laundry-to-landscape rebates. A page that gets these right reads like it was written by someone who works here.
Your irrigator license where Texas requires it.
Any ad for irrigation work in Texas shows the "LI" number. We put it in the footer and on the irrigation page.
Booking for recurring maintenance.
Monthly and biweekly customers book and get reminders without a phone call, through our CRM and automation service.
Missed-call text back.
You can't answer from a trencher. The customer gets a text right away and the lead doesn't go to the next name on Google.
A plant list that matches the climate.
Desert willow, red yucca, Texas sage, agave: the plants you actually install, with a photo of each. It helps customers picture the yard and helps search engines understand the page.
Rules and details
| No. | Rule | Source |
|---|---|---|
| 1 | In Texas, all forms of advertisement for irrigation services, regardless of the media, must display the licensed irrigator's license number in the form "LI" plus the number; vehicles show it in contrasting block letters at least two inches high on both sides (30 TAC § 344.70). | law.cornell.edu |
| 2 | El Paso's Water Conservation Ordinance (Municipal Code Title 15, ch. 15.13) sets watering days by address, bans residential watering on Mondays and limits outdoor watering to before 10 a.m. or after 6 p.m. from April 1 to September 30. | epwater.org |
| 3 | In New Mexico, installing potable water irrigation sprinkler systems falls under the MM-1 plumbing classification (14.6.6.11(B)(1) NMAC). | srca.nm.gov |
The Rodco setup for this industry
Websites & visibility
- Website design
Custom-designed sites that load fast on a phone. The domain and every file are yours.
- Bilingual websites
Native English and Spanish, not a translate button, with hreflang set up correctly.
- SEO
Technical and local SEO, with a plain account of what actually moves rankings.
- Google & Bing Business Profiles
Your Google and Bing listings kept current: categories, photos, Q&A and reviews, edited in stages to avoid a suspension.
- Google Ads management
Search campaigns and Local Services Ads, with call and form tracking.
Front office
- AI receptionist
An AI assistant set up for your business that answers inbound calls and chats in English and Spanish and books appointments.
- Review management
A review request after every job, set up for you, plus monitoring and replies. No gating, no incentives.
Business systems
- Custom CRM setup
A CRM built around how you work: contacts, jobs, estimates and follow-up in one place, in your own account.
Region notes
El Paso
El Paso County had 91 landscaping businesses with employees in 2025, averaging 902 jobs, so customers have choices and compare photos. The water rules shape the work: no residential watering on Mondays, and summer watering only before 10 a.m. or after 6 p.m. El Paso Water's current rebates pay for smart controllers ($75), rainwater systems (up to $1,000) and laundry-to-landscape (up to $250), and none for removing turf. If you install irrigation, your "LI" license number goes on every ad, the website included.
Southern New Mexico
Las Cruces runs the same watering pattern as El Paso, and its Water Conservation Program teaches free Water Wise Landscaping workshops each spring and fall. A page that builds on what those workshops teach reads as the next step, not a sales pitch. Doña Ana County had 36 landscaping businesses with employees in 2025. Sprinkler work on a potable line needs the MM-1 classification from New Mexico's CID.
Ciudad Juárez
In Juárez the search is for "jardinería" or "jardinero", and the easiest first step for a customer is sending photos of the patio by WhatsApp. A Spanish page with a gallery, a WhatsApp button and prices in pesos makes that step easy. Our research didn't verify Juárez watering rules, so we leave them off your page rather than guess. For El Paso customers on a Juárez crew, the English page says plainly which side of the border you work on.
Why Rodco Systems
- Quality
- Custom design for your business, built to load fast on a phone.
- Speed
- A free sample of your home page in one business day, and live in as little as 48 hours after your approval.
- Price
- Rodco Systems consistently undercuts local competition, with higher quality. See how prices compare
- Ownership
- You own your site, domain and accounts instead of renting them.
- Bilingual
- Your site and your service in English and Spanish.
- Local
- Based in El Paso, serving El Paso, southern New Mexico and Ciudad Juárez.
- In person
- In person across El Paso and Las Cruces.
Questions
Does El Paso Water pay homeowners to take out their grass?
Not on its current rebate list. El Paso Water pays $75 for a WaterSense-labeled smart irrigation controller, up to $1,000 for a rainwater collection system and up to $250 for a laundry-to-landscape system, each applied for within 60 days of purchase. A xeriscape page that mentions those three, and doesn't promise a turf rebate, earns trust.
Which watering days should my website mention?
In El Paso and Las Cruces the schedule is the same pattern: no residential watering on Mondays, even-numbered addresses on Tuesday, Thursday and Saturday, odd-numbered on Wednesday, Friday and Sunday, and from April 1 to September 30 only before 10 a.m. or after 6 p.m. If you program controllers, say so and say you set them to the schedule.
Do I have to show a license number on my landscaping website?
If you advertise irrigation work in Texas, yes. 30 TAC § 344.70 says every form of advertising for irrigation services, in any media, must show the licensed irrigator's number as "LI" followed by the number. Lawn mowing and planting alone don't fall under that rule. In New Mexico, sprinkler systems on a drinking-water line fall under the CID's MM-1 plumbing classification.
What should a landscaping quote form ask for?
The address, what the customer wants (cleanup, xeriscape conversion, irrigation repair, regular maintenance), the rough size of the yard and two or three photos taken on their phone. Photos cut a site visit out of many small jobs and tell you which visits are worth the drive.
Should I list prices for mowing or maintenance plans?
For recurring maintenance, a starting price or a clear "from" range helps people self-select. For design and conversion work, explain what drives the price (square footage, rock and plant choices, irrigation) and quote after the photos or the visit.
Can customers book a recurring maintenance visit online?
Yes. Our CRM and automation service sets up booking and reminders, so a monthly or biweekly visit lands on your calendar and the customer gets a text the day before. Missed calls get a text back, which matters when you're on a mower and can't pick up.
How do I get more customers for my landscaping or lawn care business?
Show yards, not promises. Post before-and-after photos of your own jobs on the site and on Google, give lawn care, xeriscape and irrigation their own pages, and let people send yard photos with the quote request. Ask each happy customer for a review with a photo. Customers in El Paso and Las Cruces ask about turf rebates and watering days, so stating those rules correctly builds trust before the first visit.
Tell us what your business needs
You get a free sample of your website and a fixed written quote for the services you actually need.